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Photos: 'Changing Behavior, One Woman at a Time'
Date:12/3/2008

WILLIAMSBURG, Va., Dec. 3 /PRNewswire/ --Their goal is ambitious. They want to reach out and touch every woman on the planet. The research studies support it, doctors advise it and still, behavior is not changing fast enough.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/beyondboobs/36272/

"We, as a society are focusing on the wrong message," proclaims Rene Bowditch, co-founder of Beyond Boobs. And what message is she referring to?

"It's our cultural emphasis on the terms breast cancer and awareness. We want to take it to the next level, because awareness does not necessarily equal action. Instead our message is about breast health and taking charge of it. If doing your breast exams was as routine as flossing your teeth, we could dramatically reduce the number of women dying of breast cancer -- because early detection is life saving," she added.

Beyond Boobs is a group of young breast cancer survivors who want to share with all women "The Things They Wish They Had Known." One is to overcome the four 'roadblocks' that prevent women from taking care of their breast health:

  1. FEAR -- Fear of the disease is the number one reason why women don't want to think or talk about their breast health.
  2. DENIAL -- "This could never happen to me." "I have no family history." "I'm in good health." These are just a few statements that women often use as excuses for neglecting their breast health.
  3. TIME CONSTRAINTS -- Women today are usually stretched thin, juggling family, jobs, community involvement ... and the list goes on. Women nurture everyone else, but often fail to take care of themselves.
  4. LACK OF
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SOURCE Beyond Boobs
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