Navigation Links
Photos: 'Changing Behavior, One Woman at a Time'

WILLIAMSBURG, Va., Dec. 3 /PRNewswire/ --Their goal is ambitious. They want to reach out and touch every woman on the planet. The research studies support it, doctors advise it and still, behavior is not changing fast enough.

To view the Multimedia News Release, go to:

"We, as a society are focusing on the wrong message," proclaims Rene Bowditch, co-founder of Beyond Boobs. And what message is she referring to?

"It's our cultural emphasis on the terms breast cancer and awareness. We want to take it to the next level, because awareness does not necessarily equal action. Instead our message is about breast health and taking charge of it. If doing your breast exams was as routine as flossing your teeth, we could dramatically reduce the number of women dying of breast cancer -- because early detection is life saving," she added.

Beyond Boobs is a group of young breast cancer survivors who want to share with all women "The Things They Wish They Had Known." One is to overcome the four 'roadblocks' that prevent women from taking care of their breast health:

  1. FEAR -- Fear of the disease is the number one reason why women don't want to think or talk about their breast health.
  2. DENIAL -- "This could never happen to me." "I have no family history." "I'm in good health." These are just a few statements that women often use as excuses for neglecting their breast health.
  3. TIME CONSTRAINTS -- Women today are usually stretched thin, juggling family, jobs, community involvement ... and the list goes on. Women nurture everyone else, but often fail to take care of themselves.
  4. LACK OF KNOWLEDGE -- Not knowing what to do or how to do it is another roadblock to early detection of breast cancer.

"Educating women and encouraging them to take action are essential in getting past these roadblocks, which is our mission at Beyond Boobs," says Mary Beth Gibson, co-founder and cancer survivor. "As an educational tool for all women, we publish an annual "breast health manual" disguised as a beautiful, informative calendar featuring awe-inspiring young survivors," she added.

A "Calendar to Live By 2009" (available at offers a library of data from the voices of cancer survivors themselves. Sections include: The Things We Wish We Had Known; Risk Factors; A Breast Cancer Assessment Tool; Genetic Testing; Early Detection Screening; A Guide to Breast Self-Examination; Living after Diagnosis; Healthy Lifestyle Suggestions; and How to Support Someone Who Has Been Diagnosed with Breast Cancer.

With an equal focus on education and support, Beyond Boobs' members provide hope and inspiration through group and one-on-one meetings to young women who have been diagnosed before menopause with breast cancer. Rene dedicates many hours to providing breast health education, comfort and humor dressing up as "The Good Health Fairy." What started as a way to cheer up a friend has turned into a local institution and lifelong mission for Rene, part-time law professor and cancer survivor. "The Good Heath Fairy reminds us of the importance of good breast health and not to sweat the small stuff," said Rene.

Beyond Boobs ( is a non-profit organization dedicated to saving lives by educating and encouraging women to take responsibility for their own breast health and to providing support for young survivors of breast cancer, nationwide.

    Press Contact:
    Cynthia L. Schick
    CLS Communications
    (908) 236-2989

SOURCE Beyond Boobs
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Photos: Hotel Casa del Mar Offers New Wellness Your Way Program
2. Photos: Heads Up, Parents: Get to the Bottom of Winter Diaper Rash
3. Photos: Nevadas Saint Marys Regional Medical Center Raises $1.3 Million During Centennial Soiree
4. Photos: Georgia Pecan Campaign Emphasizes Nutritional Importance of Breakfast
5. Photos: Perot Systems Expands Healthcare Market Initiatives with Launch of Revenue Cycle Solutions Ad Campaign
6. Photos: Bayer Names New U.S. CEO
7. Photos: MIKE AND IKE(R) Lemonade Blends(TM) and Alexs Lemonade Stand Foundation Join facebook(R)
8. Photos: For the First Time Researchers Show Reversal of an Aging Marker in the Human Retina Correlated with Visual Improvement Using a Nutraceutical Matrix (Longevinex(R))
9. Photos: The Multiple Sclerosis Association of America Produces a Web Video on the Importance of MRIs
10. Photos: Los Angeles Non Profit Teams With US Troops Stationed in Baghdad and Buaytha in Bringing a 5-Year-Old Blind Iraqi Girl, Whose Father Stands Beside US Combat Team Against Al Qaeda, to the US for a Groundbreaking Artificial Corneal Transplant Surger
11. Photos: New Kind of Health Care Reform Brings Five-Star Hospitality to Hospital Care
Post Your Comments:
(Date:10/13/2017)... ... October 13, 2017 , ... The Visiting Nurse Association ... Featuring a collection of specialty vendors and unique items from across the nation, this ... health and wellness services offered by the VNA. The boutique will be open ...
(Date:10/13/2017)... ... October 13, 2017 , ... Talented host, actor Rob ... sciatica in a new episode of "Success Files," which is an award-winning educational ... and investigates each subject in-depth with passion and integrity. , Sciatica occurs when ...
(Date:10/12/2017)... ... October 12, 2017 , ... First Healthcare Compliance ... management, will showcase a range of technology and learning solutions at the 68th ... and Expo to be held October 14–18, 2017 at the Mandalay Bay Resort ...
(Date:10/12/2017)... PALM CITY, Fla. (PRWEB) , ... October 12, 2017 , ... ... of cold therapy products, announced today the introduction of an innovative new design of ... the multipurpose pad so you get maximum comfort while controlling your pain while using ...
(Date:10/12/2017)... ... 2017 , ... Dr. Parsa Mohebi, the Los Angeles based ... the newly revamped Cosmetic Town journal section, featuring articles written by ... as Follicular Unit Extraction (FUE). , Dr. Mohebi says “I enjoy ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... , Oct. 12, 2017 AVACEN Medical , ... company with their  2017 New Product Innovation Award for ... extensive primary and secondary medical device market research by Frost ... its first-to-market OTC, drug-free pain relief product, the AVACEN 100, ... to treating fibromyalgia widespread pain. ...
(Date:10/11/2017)... , Oct. 11, 2017  Caris Life Sciences ... on fulfilling the promise of precision medicine, today announced ... joined Caris, Precision Oncology Alliance™ (POA) as its 17 ... centers, the St. Jude Crosson Cancer Institute will help ... the use of tumor profiling, making cancer treatment more ...
(Date:10/10/2017)... EXTON, Pa. , Oct. 10, 2017   ... leader in innovative solutions for injectable drug administration, today ... of West,s ID Adapter for improving the intradermal administration ... the Fourth Skin Vaccination Summit in May 2017 by ... Team Lead, Polio Department, World Health Organization (WHO), and ...
Breaking Medicine Technology: