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Photos: Bring Back the Bread in Your Diet With Arnold(R) Select(TM) Sandwich Thins(TM) and Bakery Light(TM) Breads
Date:1/14/2009

Give Your Diet a Makeover and Whittle Your Waist Without Trimming Taste

HORSHAM, Pa., Jan. 14 /PRNewswire/ -- After the lengthy holiday period of overindulging, it's no surprise that weight loss is once again amongst the most popular of New Year's resolutions. Arnold is pleased to introduce the I Heart Bread Diet, a program designed to help dieters lower caloric intake without depriving themselves. The plan is easy: simply swap out your traditional bakery products in exchange for great-tasting Arnold Sandwich Thins and Arnold Bakery Light Breads, and you can cut up to 280 calories daily -- almost 15% of your recommended calorie intake.*

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/arnold/36654/

In contrast to many popular dieting tendencies to cut carbohydrates with hopes of achieving quick weight loss success, I Heart Bread Diet aims to educate consumers in the benefits of macronutrients necessary for long-term weight loss. Macronutrients, such as carbohydrates, supply energy and are needed in relatively large quantities to maintain healthy body functions. With many diet options to choose from and the sacrifices associated with trimming down, Arnold's I Heart Bread program incorporates a main component of the food pyramid -- healthy whole grains. Now dieters can eat healthily without denying themselves and cut calories without cutting taste. It's possible to have your bread and eat it, too.

Award-winning registered dietitian Christine Palumbo advocates whole grains as part of a healthy diet. "In finding the perfect diet for you, it's important to consider a meal plan that you can live with," said Christine. "Whole grains are essential in providing healthy nutrition, which many fad diets lack today." Whole grain foods provide the nutritional benefits of vitamins, minerals, phytochemicals and antioxidants, and can reduce risk of some chronic diseases. For more information from Christine and two months of weekly meal plans and healthy living tips to help consumers achieve realistic weight control goals in 2009 visit www.ArnoldiHeartBread.com.

As additional motivation, the Web site also features a contest offering a year of wellness worth $5,000 to two creative consumers who enter their favorite bread craving online, and a description of how they would use Arnold Bakery Light & Sandwich Thins to achieve their wellness goals. Beginning January 6, 2009, consumers can go to www.ArnoldiHeartBread.com for more details and the chance to win a year-long gym membership, consultations with an accredited nutritionist, high-end workout gear and a year's supply of Arnold bread products. The contest ends February 28, 2009.

Arnold Sandwich Thins are available in three varieties: 100% Whole Wheat, Multigrain and Whole Grain White. The suggested retail price is $2.99 - $3.19. Each Sandwich Thin is 100 calories and is an excellent source of fiber.

Arnold Bakery Light Breads are available in three varieties: 100% Whole Wheat, Seven Grain and Oatmeal. The suggested retail price is $3.79. One slice is 40 calories and an excellent source of fiber.

ABOUT GWB

George Weston Bakeries Inc. was founded with one purpose in mind: to bring together, under one roof, America's favorite baked goods. From delicious cakes, cookies and donuts to wholesome breads and the original Thomas' "Nooks and Crannies" English muffins, nobody bakes goodness like George Weston Bakeries. Leading brands include: Arnold, Boboli, Brownberry, Freihofer's, Entenmann's, Stroehmann and Thomas'. George Weston Bakeries has been trusted for quality ingredients and great taste for generations, and can be relied on to make every day special. Visit www.gwbakeries.com for more information.

ABOUT THE CONTEST

NO PURCHASE NECESSARY. The "I Heart Bread" Contest ("Promotion") is open only to residents of the states of AL, CT, DE, FL, GA, IA, IL, IN, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, PA, RI, SC, TN, VA, VT, WI, WV and D.C. who are 18 years of age or older at time of entry. Void where prohibited. Contest begins at 12:01 a.m. Eastern Time ("ET") on 1/6/09 and ends at 11:59 p.m. ET on 2/28/09 (the "Contest Period"). Visit www.ArnoldiHeartBread.com for full Official Rules.

*Consult your physician before starting any diet or fitness program. Calorie count based on USDA recommended dietary guideline of 2,000 calories a day, non-diet bread average of 110 calories a slice, Bakery Light calories of 40 per slice and assumption of two slices of bread for breakfast and two slices of bread for dinner. Average calories saved may vary.


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SOURCE George Weston Bakeries Inc.
Copyright©2009 PR Newswire.
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