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Photos: ANTHELIOS 60 Sunscreen(1) with CELL-OX SHIELD(TM) Available May 1 Nationwide
Date:4/30/2009

another antioxidant, it protects skin from environmental aggressors.

"As a pioneer in UV protection, La Roche-Posay and Anthelios are recognized worldwide for advanced formulations with UVA and UVB protection," says Yannick Raynaud, Vice President and General Manager for La Roche-Posay USA. "Now, we've taken sun protection innovations from the research and development labs that brought you Mexoryl SX to develop the latest suncare advancements providing outstanding UVA protection, broad-spectrum coverage and increased compliance(5) through elegant textures."

Anthelios 60 Sunscreens(1) with CELL-OX SHIELD(TM) are available in three breakthrough, fast-absorbing textures -- an Ultra Light Fluid for face (normal to combination skin), a Melt-in Lotion for face (normal to dry) and a Melt-in Milk for body that is gentle enough for the face. Each has been specifically formulated for optimal patient compliance.

Perhaps the most exciting advancement for the Anthelios franchise is the introduction of the Anthelios 60 Ultra Light Fluid, commonly referred to abroad as the "Shaka-Shaka." With one sold every 15 seconds worldwide, this cult-favorite dries to a silky, matte finish. Representative of the La Roche-Posay product line and heritage in dermatology and sensitive skin formulations, the Anthelios 60 products(1) are non-comedogenic, fragrance free, PABA free and dermatologist tested.

About LA ROCHE-POSAY

La Roche-Posay is recommended by 25,000 dermatologists worldwide offering adjunctive therapy, daily skincare and in-office chemical peel products formulated with highly concentrated ingredients targeting every skin's needs.

ANTHELIOS 60 Sunscreen from La Roche-Posay has a suggested retail price of $26.00 for the Melt-In Lotion, $32.00 for the Melt-In Milk and $27.50 for the Ultra Light Fluid, and can be purchased at select physici
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SOURCE La Roche-Posay
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