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Photos: ANTHELIOS 60 Sunscreen(1) with CELL-OX SHIELD(TM) Available May 1 Nationwide
Date:4/30/2009

Featuring the Newest Innovation in the Anthelios Franchise for UVA and UVB Protection Down to the Cellular Level(2)

NEW YORK, April 30 /PRNewswire/ -- La Roche-Posay, the company that brought the highly anticipated Anthelios sunscreen franchise to the U.S., proudly announces the availability of Anthelios 60 Sunscreen(1) beginning May 1st. A worldwide expert in UV protection, the brand's new revolutionary sunscreen range offers high UVA protection with CELL-OX SHIELD(TM) for protection down to the cellular level(2).

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/anthelios/38019/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090430/NY08407 )

As dermatologists observe that high SPF is not enough to protect skin from UV-induced cell damage, Anthelios 60 with CELL-OX SHIELD(TM) provides dual protection against exposure to harmful UV rays that can lead to short term and long term damage to skin cells, including skin cancer and premature aging. This two-pronged approach delivers a patented combination of two high efficacy(3) sun filters and powerful antioxidants to further protect skin down to the cellular level(2).

The first line of defense features a patented synergistic combination of UV filters with a unique stabilizing performance booster to deliver longer-lasting(4) photostable and broad-spectrum protection (SPF 60/PFA 28) with enhanced efficacy against UVA and UVB rays. The second line of defense features a powerful patent-pending antioxidant complex, including Senna Alata. This unique plant extract indigenous to tropical regions has a self-defense mechanism to protect against cell damage(2). In conjunction with
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SOURCE La Roche-Posay
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