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Photo: Wisconsin Artist Wins Purex Saves Green Tote Bag Design Contest
Date:5/6/2009

Celebrity Tote Bag Auction Raises Funds for Earth Day Network

PHOENIX, May 6 /PRNewswire/ -- Pop-surrealist artist Jeff Sadowski has won the PurexSavesGreen tote bag design contest, Purex announced today. His environmentally-friendly "Smart and Green Purex-hilaration" slogan and funky leaf design took the top prize from among over 38,000 entries submitted by creative consumers from all 50 states. Mr. Sadowski will receive a 2009 smart(R) fortwo car and nine runners-up will receive tote bags printed with their own design and slogan.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/purex/38133/

The contest, now in its second year, is part of the larger Purex Saves Green program that has raised a total of more than $65,000 for Earth Day Network, a non-profit organization that seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. The Purex Saves Green campaign is sponsored by Purex(R) Natural Elements(TM) laundry detergent, the first major laundry detergent recognized by the Environmental Protection Agency's "Design for the Environment" program (http://www.epa.gov/dfe). Over the past two months, more than 300,000 consumers visited PurexSavesGreen.com to submit original, environmentally-themed tote bag designs, learn more about what they can do at home to preserve the environment, share their own tips for eco-friendly living and bid on a selection of celebrity-designed tote bags auctioned to benefit Earth Day Network. Celebrities who created designs for the auction include Marcia Gay Harden, Martha Stewart, Chevy Chase, Dan Aykroyd, Tamara Tunie, Ed Begley, Jr., Paul Shaffer and Tom Bergeron and his daughter.

"Our consumers, like all of us at Purex, want to do what they can to help preserve our environment," says Jeffrey Huffman, senior brand manager of Purex(R) products. "We launched the Purex Saves Green program to show them where to start and to create a platform where they could share green tips and information with others. Two years later, we're proud and inspired by the level of participation, and delighted to have raised significant funds for this essential cause."

Jeff Sadowski, a resident of Brookfield, Wisconsin, is a life-long artist whose work has been featured in galleries in Wisconsin, Illinois and California. His style is "pop-surrealist," which means that his paintings focus on imaginative, fantasy icons and pop-culture. Much of his work reflects memories from his childhood. While Jeff works in acrylics, his use of deep, rich color gives his paintings the appearance of oils. He has created numerous music album covers and been published in two editions of Spectrum: The Best in Contemporary Fantastic Art. One of his paintings was shown in the Charles Allis Museum in Milwaukee. To find out more about Jeff and to view his fine art, visit www.jeffsadowskiart.com.

Jeff, his wife, Michele, and son, Jon, learned about the Purex Saves Green tote bag design contest from an ad in their local newspaper. Jon, a car enthusiast, is a longtime fan of smart(R) cars and encouraged his dad to enter the contest in hopes of winning one for the family. "We're all excited, but Jon is over the moon," Jeff reports. "My wife and I think using products such as Purex(R) Natural Elements(TM) is a great way to teach him about the importance of protecting the environment. We've also enjoyed spending time on the Purex Saves Green site learning about what else we can do at home to help preserve our precious planet."

Purex(R) Natural Elements(TM) brand is committed to creating laundry solutions that are tough on stains but easy on your wallet. The brand offers biodegradable laundry detergent with naturally-derived cleaning ingredients, available in four unique, fresh scents made with natural fragrance extracts: Linen & Lilies(TM), Apple & Melon, Cherry Blossoms & Vanilla and Lilac & Lavender HE. It is tough on dirt and stains, hypoallergenic, free of phosphates and dyes, and comes in a recyclable bottle so it's gentle on the environment.

New to the Purex(R) Natural Elements(TM) family is Purex(R) Natural Elements(TM) Fabric Softener. It comes in two fresh scents, Linen & Lilies and Apple & Melon that complement the Purex(R) Natural Elements(TM) detergent fragrances. It also contains natural fragrance extracts, is hypoallergenic, free of dyes and the formula is biodegradable. To find out more about our company's commitment to sustainability, visit www.henkel.com/sr2009.

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas -- Home Care, Personal Care, and Adhesives Technologies -- and ranks among the Fortune Global 500 companies. In fiscal 2007, Henkel generated sales of $19.218 billion and operating profit of $1.975 billion. Our 53,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel. In North America, Henkel markets a wide range of well-known consumer and industrial brands, including Dial(R) soaps, Purex(R) laundry detergents, Right Guard(R) antiperspirants, got2b(R) hair gels, and Loctite(R) adhesives.


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