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Photo: Bryan Adams Unveils Hear the World Ambassadors Photo Exhibit
Date:5/1/2008

Musician/photographer captures celebrity images for non-profit hearing

awareness initiative

NEW YORK, May 2 /PRNewswire/ -- Bryan Adams, famed musician and official photographer of the Hear the World initiative, today introduced his photography collection of Hear the World Ambassadors to the public in an interactive exhibit. Last night's opening was timed to celebrate the beginning of Better Hearing and Speech Month.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/hear-the-world/32993/

Hear the World is a global initiative raising awareness about the importance of good hearing and the impact of hearing loss. For the Hear the World exhibit, Adams has photographed several notable musicians including Mick Jagger, Amy Winehouse, Placido Domingo, Joss Stone, Lindsay Lohan, Annie Lennox, Michael Buble and many others. Each image features a celebrity ambassador in a conscious pose of "hearing."

Because music is a universal language that goes beyond geographical, social and linguistic boundaries, it is the chosen medium to spread the message of Hear the World. The initiative was launched in 2006 by innovative hearing device manufacturer Phonak. As part of the initiative, the Hear the World Foundation was set up to provide support to those with hearing loss around the world.

"I'm excited to lend my support to such an important cause," said Adams. "As a musician, I'm naturally sympathetic to an initiative dedicated to helping people appreciate and preserve an individual's sense of sound. I hope this exhibit helps to remind people of the tremendous value of their hearing."

To make the Hear the World Ambassadors exhibit a "listening experience" the exhibit also features interactive sound elements, such as a sound art installation in which visitors can participate. Additionally, visitors can screen their hearing at free testing stations located throughout the venue.

Starting today, the exhibit will be open free to the public for two weeks in New York's Meatpacking District at 413-415 W. 14th Street. After it closes in New York, the Hear the World Ambassadors exhibit will travel to Berlin and Zurich. The photos will be auctioned off online at http://www.hear-the-world.com/exhibition, with the net proceeds going to the Hear the World Foundation. Visitors to the website can also test their hearing via an online hearing test.

"Bryan has devoted a tremendous amount of time -- and talent -- to help Hear the World raise awareness about the issue of hearing loss," said Valentin Chapero, CEO of Phonak. "We're lucky to have him as a partner in our efforts. It's our hope that the public will find the exhibit enjoyable, informative and engaging."

In addition to his work with Hear the World, Adams has photographed individuals from around the globe. Adams's work has been featured in magazines such as Vogue, Vanity Fair, Harper's Bazaar and his own magazine, Zoo.

About Better Hearing and Speech Month

In recognition of Better Hearing and Speech Month, Hear the World is also sponsoring free hearing screenings in markets around the country throughout the month of May.

-- Miami -- Thursday, May 15 -- the Mayor of Miami, Matti Bower, will

proclaim Hear the World Day and encourage residents to visit the Hear

the World screening site on 16th Street & Lincoln Road

-- Seattle -- Saturday, May 17 -- Hear the World will help the Experience

Music Project and Science Fiction Museum celebrate Family Day by

hosting free hearing screenings outside the museum on 5th Avenue

-- Houston -- Monday, May 19 -- Mayor Bill White will proclaim May 19 Hear

the World Day for the city of Houston; the Hear the World screening

site will be located in Downtown Houston on Travis Street, between

Preston & Congress

-- San Diego -- Wednesday, May 28 -- The San Diego Padres will host Hear

the World at Petco Park to conduct screenings outside of the ball park

prior to that evening's game

-- Denver -- Friday, May 30 -- Hear the World will host free screenings on

Tremont Street, near the 16th Street outdoor mall

About Hear the World

Hear the World is a global initiative by hearing device manufacturer Phonak created to raise awareness about the importance of hearing. The initiative calls attention to the social and emotional impact of hearing loss and addresses prevention of and solutions to a problem that affects more than 10% of the world's population. Through the Hear the World Foundation, Phonak supports charitable organizations and projects focused on helping people with hearing loss.

For more information, please visit http://www.hear-the-world.com or contact:

Phonak Fleishman-Hillard

Sylvia Rothen Melissa Barnes

+41 58 928 4322 212.453.2389

sylvia.rothen@phonak.com melissa.barnes@fleishman.com


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SOURCE Hear the World
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All rights reserved

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