Philips Web Site Offers Seniors and Caregivers Tips and Techniques for Preven...( http://www.Learn ...),Health

http://www.LearnNotToFall.com includes instructional video on how to get up from a

fall safely

ANDOVER, Mass., June 18 /PRNewswire-FirstCall/ -- Royal Philips Electronics (NYSE: PHG; AEX: PHI) today announced the launch of the website http://www.LearnNotToFall.com in response to the alarming rise in falls among seniors. Launched by Philips Lifeline, makers of the popular personal emergency response system, the site features four sections, or building blocks, to help prevent falls. These include examining existing medical conditions, reviewing medications for possible interactions, improving strength and balance, and making the home a safe haven.

More than one-third of American seniors fall each year, according to the U.S. Centers for Disease Control and Prevention, making falls the leading cause of injuries among those 65 and older. In fact, falls account for 25 percent of all hospital stays and 40 percent of all nursing home admissions. It is also widely believed that the speed of intervention -- reducing the amount of time that a senior might spend helpless on the floor -- is a key to more successful outcomes and a return to independent living.

"Preventing falls is the key, so making a home safer for anyone at risk for falling is the best place to start," notes Marc Braunstein with the Falls Program at Philips Lifeline.

According to experts, several factors contribute to a risk of falls. Therefore, it is important for seniors and their families to consider each of the following areas as part of their personal falls reduction plan:

-- Conduct a thorough review
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