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Philips Norelco Encourages Americans to Change the Face of Men's Health: Grow a Moustache This November and Raise Awareness for Prostate Cancer Research
Date:10/28/2008

STAMFORD, Conn., Oct. 28 /PRNewswire/ -- This November, Philips Norelco will partner with the charitable organization Movember to raise awareness for prostate cancer, a disease that affects one in six American men. Movember, the month formerly known as November, has emerged as an annual, global "'Mo'-vement" to raise funds for prostate cancer research. The sole beneficiary of these funds in the U.S. is the Prostate Cancer Foundation (PCF), which provides funding for more than 1,500 prostate cancer research projects at 150 institutions worldwide.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081028/NY41992 )

As a proud supporter of Movember, Philips Norelco will encourage men across the country to grow a moustache (or Mo') during the month of November in a united front to bring awareness to the startling statistics about prostate cancer.

"How men wear facial hair is an indication of their personal style, and Philips Norelco makes products for every look," said Jacopo D'Alessandris, senior director of customer marketing for Philips Norelco. "We're excited to partner with an organization like Movember that encourages men to have fun with their style while helping an important cause."

Participants are asked to start the month of November clean shaven. Throughout the month men can grow their moustaches and groom and style them to reflect their individual personalities. The Mo' then becomes the catalyst to discuss men's health issues with friends, family, co-workers and even strangers. And, much like the ubiquitous charity ribbon, the Mo' serves as a badge of solidarity for this important issue. The "Mo'-vement" concludes at gala parties across the country - in New York, Los Angeles, San Francisco, Aspen, Chicago and San Diego - where men ultimately will shave off their Mo's in celebration of Movember.

Rodney Cutler, Philips Norelco grooming expert an
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SOURCE Philips Norelco
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