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Philips Norelco Encourages Americans to Change the Face of Men's Health: Grow a Moustache This November and Raise Awareness for Prostate Cancer Research
Date:10/28/2008

STAMFORD, Conn., Oct. 28 /PRNewswire/ -- This November, Philips Norelco will partner with the charitable organization Movember to raise awareness for prostate cancer, a disease that affects one in six American men. Movember, the month formerly known as November, has emerged as an annual, global "'Mo'-vement" to raise funds for prostate cancer research. The sole beneficiary of these funds in the U.S. is the Prostate Cancer Foundation (PCF), which provides funding for more than 1,500 prostate cancer research projects at 150 institutions worldwide.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081028/NY41992 )

As a proud supporter of Movember, Philips Norelco will encourage men across the country to grow a moustache (or Mo') during the month of November in a united front to bring awareness to the startling statistics about prostate cancer.

"How men wear facial hair is an indication of their personal style, and Philips Norelco makes products for every look," said Jacopo D'Alessandris, senior director of customer marketing for Philips Norelco. "We're excited to partner with an organization like Movember that encourages men to have fun with their style while helping an important cause."

Participants are asked to start the month of November clean shaven. Throughout the month men can grow their moustaches and groom and style them to reflect their individual personalities. The Mo' then becomes the catalyst to discuss men's health issues with friends, family, co-workers and even strangers. And, much like the ubiquitous charity ribbon, the Mo' serves as a badge of solidarity for this important issue. The "Mo'-vement" concludes at gala parties across the country - in New York, Los Angeles, San Francisco, Aspen, Chicago and San Diego - where men ultimately will shave off their Mo's in celebration of Movember.

Rodney Cutler, Philips Norelco grooming expert and owner of CUTLER salons in New York and Miami, helps guide men into new grooming territory. "Many men don't have experience with growing a moustache, but it shouldn't be daunting," said Cutler. "With the right tools and a few styling tricks-of-the-trade, anyone can grow a Mo' that reflects their style." Cutler offers a few grooming tips on how to look your best:

-- A Mo' to call your own. Think of your face as a blank canvas. You

need the right tools to create a masterpiece. Whether you're

grooming the perfect Mo' or trimming your soul patch, use a Philips

Norelco All-in-One Grooming Kit so you can shape and style with your

imagination being the only limitation.

-- Don't Get Burned. Facial grooming includes shaping and trimming

sideburns, which should be no longer than one third of the way down the

side of a man's ear and shaved in a downward direction to avoid

trimming into the hairline

-- Be a Boy Scout. Always be prepared with a portable shaver that packs up

neatly and can be tossed into an overnight bag. Philips Norelco

cordless shavers hold more than a week's worth of charge time and

can be rinsed clean so you can get on with your day.

-- A cool splash. Any shaving regimen should end by splashing cool water on

the face and neck, as this closes pores and cuticles and minimizes any

post-shave sting.

-- For More Information. Visit http://www.ShaveEverywhere.com for more grooming

tools and tips.

For further information, please contact:

Philips Consumer Lifestyle

Shannon Jenest

203-351-5769

Shannon.Jenest@Philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of US$42 billion (EUR 27 billion) in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at http://www.philips.com/newscenter.

About Movember

Movember is a global charity event that invites men to grow moustaches (or Mo's) for the month of November. The moustache serves as the 'hairy ribbon' and the vehicle by which participants in Movember raise funds and awareness for men's health - specifically prostate cancer.

Movember aims to reduce the number of preventable male deaths by raising funds and creating awareness about prostate cancer among males age 25 to 40. Prostate cancer is the most common non-skin cancer in men. One in six American men will be diagnosed with the disease in their lifetime, and cases are expected to double over the next 15 years. This makes it the number one cancer threat to the lives and health of men in the country. Funds raised by Movember go directly to the Prostate Cancer Foundation and will be invested in some of the most promising prostate cancer research being conducted in the world today. The goal is to find new and better ways to prevent, detect and treat prostate cancer...and one day find a cure.

Since Movember's inception in 2003, almost 200,000 Mo Bros have sported a Mo and more than $29 million has been raised globally for prostate cancer research. For more information please visit http://www.movember.com.

About the Prostate Cancer Foundation

Movember's beneficiary partner is the Prostate Cancer Foundation (PCF), the world's largest philanthropic source of support for prostate cancer research. Founded in 1993, the PCF has raised more than $350 million and provided funding for more than 1,500 prostate cancer research projects at 150 institutions worldwide. The PCF has a simple, yet urgent goal: to find better treatments and a cure for prostate cancer. More information at: http://www.pcf.org.


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SOURCE Philips Norelco
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