Navigation Links
Philips Launches DirectLife, a New Personal Fitness Program to Help People Lead Healthier Lives

NEW YORK, Oct. 20 /PRNewswire-FirstCall/ -- Philips is delivering on their commitment to be the leader in health and well-being with the launch of Philips DirectLife, a new customized, interactive fitness program that offers a fun and simple solution to people eager to adopt a more active lifestyle. The DirectLife program was born out of a desire to directly appeal to the more than 60 percent of the global population who fail to reach the minimum levels of moderate daily physical activity to deliver health benefits, as recommended by the World Health Organization(1).

DirectLife records a person's daily movements via a discreet, wearable state-of-the-art Activity Monitor which tracks both the duration and intensity of a user's daily activity. Information is then easily transferred in one simple step via USB to a personal web page that keeps track of progress against both daily targets and longer term goals. The program offers a number of unique features, including a personal coach to help people set balanced and achievable goals, provide individual feedback and deliver advice on how to make easy healthy lifestyle changes, some in as little as a few minutes a day.

It is the use of all three mechanisms of support together - monitoring, measuring and motivating through a personal coach - which Philips DirectLife believes will lead to healthier everyday decisions and longer lasting, more active lifestyle change.

Features include:

  • A small, lightweight and waterproof Activity Monitor that records daily movements using 3D digital accelerometer technology
  • Online personal coaches to give that extra push when needed, with expertise in sport science, personal training and behavioral psychology
  • A personal web page that provides stats, tips, activity ideas and allows participants to track themselves amongst family and friends and anonymously against other users
  • A personalized activity plan, with realistic goals
  • Weekly feedback summaries by e-mail

"The DirectLife approach is based on a shift in focus towards a more active everyday life, becoming fit through more consistent activity versus exercise alone," said Jennifer Dowdeswell, one of the full time Philips DirectLife Coaches with extensive health and fitness experience.

"With DirectLife people learn that being active doesn't just have to mean a daily gym routine. For most people even adding more activity and movement into their daily lives can make a big difference - such as going for a walk, taking the stairs, or dancing with the kids."

Philips is also working closely with corporations to highlight how employee health and well-being with DirectLife also makes good business sense. Increasing employee activity levels offers a number of benefits including:

  • A healthier workforce. The Surgeon General's report states that Americans can substantially improve their health and quality of life by including moderate amounts of physical activity in their daily lives, which leads to a lower risk for coronary heart diseases, diabetes, high blood pressure and obesity.
  • Cost savings. A Philips-funded trial in Gilbert, Arizona in 2008 showed a cost saving effect from the DirectLife physical activity program. A healthier workforce is associated with lower levels of absenteeism and health care costs. 27 percent of national healthcare charges for individuals aged 40 or older are associated with physical inactivity, being overweight and obese.
  • Increased employee performance. Physical activity programs in the workplace improve job satisfaction which leads to improved energy levels, employee morale, productivity and job attitude. Regular physical activity also allows daily tasks to be accomplished with greater ease and comfort due to less fatigue.

"Leadership in corporations and institutions are recognizing that they need to change the way wellness is addressed," said Erik de Heus, CEO, Wellness Solutions, Philips Electronics.

"Physical activity is increasingly being seen as the core component of a balanced corporate wellness plan, and DirectLife addresses this significant opportunity with an innovative solution combining the best of smart technology and personalized coaching."

DirectLife is now available for consumers at for an initial fee of $99 plus shipping (includes Activity Monitor and first four months of membership). Standard membership fees are $12.50 per month, which include personalized communication with an expert coach. For more information, visit

(1) World Health Organization.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at

SOURCE Royal Philips Electronics

SOURCE Royal Philips Electronics
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Philips Healthcare CEO Joins Focused Ultrasound Surgery Foundation Board of Directors
2. Video: Philips Unveils Intelligent Sleep Apnea Therapy System to Home Healthcare Industry
3. FDA: Philips Lifeline Issues Safety Alert for Lifeline Pendant Personal Help Buttons
4. Keep Oral Health in Check This School Year With the New Philips Sonicare for Kids Power Toothbrush
5. Cardium Completes Sale of InnerCool Therapies Business to Royal Philips Electronics
6. Philips Expands Emergency Healthcare Offering With Acquisition of InnerCool Therapies, a Leader in Body Temperature Management
7. Photos: Philips Expands Home Healthcare Commitment With Portable Life-Support Ventilator; Offers Ease of Use, Portability and Versatility for Patient
8. Frost & Sullivan Awards Philips Healthcare for Brilliance iCT 256 Slice and iCT SP 128 Slice CT Systems
9. Cell Therapeutics, Inc. (CTI) President Craig Philips to Present at Invest Northwest
10. Masimo Files Patent Infringement Suit Against Philips
11. Medusa Medical Technologies Announces Integration of Siren ePCR Suite(TM) with Philips HeartStart MRx Monitor/Defibrillator
Post Your Comments:
(Date:11/25/2015)... ... November 25, 2015 , ... Beddit® has launched a new Android app ... new app features a more intuitive SleepScore™ that rates sleep quality on a 100-point ... SleepScore is created by a proprietary algorithm. Beddit analyzes the data to provide an ...
(Date:11/25/2015)... ... November 25, 2015 , ... In an ongoing Clinical ... Center (RMC) in Chicago, IL, UV Angel is evaluating the efficacy of its product ... intensive care units (totaling 30 beds) from May 2014 through October 2015 at a ...
(Date:11/25/2015)... ... , ... Today, Mothers Against Drunk Driving (MADD) learned that the ... the first time since 2011. In 2014, there were 9,967 fatalities involving an alcohol ... National Highway Traffic Safety Administration (NHTSA), 32,675 people were killed in traffic crashes in ...
(Date:11/25/2015)... ... November 25, 2015 , ... In ... nation’s Periwinkle Pioneers, individuals and groups responsible for advancing care for pulmonary hypertension ... Pioneers, nominated by the public, will receive special recognition throughout 2016 as part ...
(Date:11/25/2015)... ... November 25, 2015 , ... Privately owned Contract Development ... expansion of its current state of the art research, development and manufacturing facility ... increase its manufacturing capacity as well as to support its clients’ growing research ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... , Nov. 25, 2015  Linden Care, LLC, ... optimizing treatment outcomes for patients suffering from chronic pain, ... for a Temporary Restraining Order (TRO) enjoining Express Scripts ... two companies. --> --> ... all of its legal options. --> ...
(Date:11/25/2015)... AVIV, Israel , November 25, 2015 ... (NASDAQ: KTOV ) (TASE: KTOV), a biopharmaceutical company ... simultaneous treatment of various clinical conditions, today announced the ... 3,158,900 American Depository Shares ( ADSs ), each representing ... purchase up to 3,158,900 ADSs. The ADSs and warrants ...
(Date:11/25/2015)... DUBLIN , Nov. 25, 2015 Endo International ... Rajiv De Silva , President and CEO, will discuss ... Healthcare Conference in New York on ... . Click on Investor Relations, and then the ... prior to the presentation,s start time to visit the site ...
Breaking Medicine Technology: