Navigation Links
Philips Launches DirectLife, a New Personal Fitness Program to Help People Lead Healthier Lives
Date:10/19/2009

NEW YORK, Oct. 20 /PRNewswire-FirstCall/ -- Philips is delivering on their commitment to be the leader in health and well-being with the launch of Philips DirectLife, a new customized, interactive fitness program that offers a fun and simple solution to people eager to adopt a more active lifestyle. The DirectLife program was born out of a desire to directly appeal to the more than 60 percent of the global population who fail to reach the minimum levels of moderate daily physical activity to deliver health benefits, as recommended by the World Health Organization(1).

DirectLife records a person's daily movements via a discreet, wearable state-of-the-art Activity Monitor which tracks both the duration and intensity of a user's daily activity. Information is then easily transferred in one simple step via USB to a personal web page that keeps track of progress against both daily targets and longer term goals. The program offers a number of unique features, including a personal coach to help people set balanced and achievable goals, provide individual feedback and deliver advice on how to make easy healthy lifestyle changes, some in as little as a few minutes a day.

It is the use of all three mechanisms of support together - monitoring, measuring and motivating through a personal coach - which Philips DirectLife believes will lead to healthier everyday decisions and longer lasting, more active lifestyle change.

Features include:

  • A small, lightweight and waterproof Activity Monitor that records daily movements using 3D digital accelerometer technology
  • Online personal coaches to give that extra push when needed, with expertise in sport science, personal training and behavioral psychology
  • A personal web page that provides stats, tips, activity ideas and allows participants to track themselves amongst family and friends and anonymously against other users
  • A personalized activity plan, with realistic goals
  • Weekly feedback summaries by e-mail

"The DirectLife approach is based on a shift in focus towards a more active everyday life, becoming fit through more consistent activity versus exercise alone," said Jennifer Dowdeswell, one of the full time Philips DirectLife Coaches with extensive health and fitness experience.

"With DirectLife people learn that being active doesn't just have to mean a daily gym routine. For most people even adding more activity and movement into their daily lives can make a big difference - such as going for a walk, taking the stairs, or dancing with the kids."

Philips is also working closely with corporations to highlight how employee health and well-being with DirectLife also makes good business sense. Increasing employee activity levels offers a number of benefits including:

  • A healthier workforce. The Surgeon General's report states that Americans can substantially improve their health and quality of life by including moderate amounts of physical activity in their daily lives, which leads to a lower risk for coronary heart diseases, diabetes, high blood pressure and obesity.
  • Cost savings. A Philips-funded trial in Gilbert, Arizona in 2008 showed a cost saving effect from the DirectLife physical activity program. A healthier workforce is associated with lower levels of absenteeism and health care costs. 27 percent of national healthcare charges for individuals aged 40 or older are associated with physical inactivity, being overweight and obese.
  • Increased employee performance. Physical activity programs in the workplace improve job satisfaction which leads to improved energy levels, employee morale, productivity and job attitude. Regular physical activity also allows daily tasks to be accomplished with greater ease and comfort due to less fatigue.

"Leadership in corporations and institutions are recognizing that they need to change the way wellness is addressed," said Erik de Heus, CEO, Wellness Solutions, Philips Electronics.

"Physical activity is increasingly being seen as the core component of a balanced corporate wellness plan, and DirectLife addresses this significant opportunity with an innovative solution combining the best of smart technology and personalized coaching."

DirectLife is now available for consumers at www.philips.com/directlife for an initial fee of $99 plus shipping (includes Activity Monitor and first four months of membership). Standard membership fees are $12.50 per month, which include personalized communication with an expert coach. For more information, visit www.philips.com/directlife.

(1) World Health Organization. http://www.who.int/dietphysicalactivity/factsheet_inactivity/en/index.html

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Royal Philips Electronics


'/>"/>
SOURCE Royal Philips Electronics
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Philips Healthcare CEO Joins Focused Ultrasound Surgery Foundation Board of Directors
2. Video: Philips Unveils Intelligent Sleep Apnea Therapy System to Home Healthcare Industry
3. FDA: Philips Lifeline Issues Safety Alert for Lifeline Pendant Personal Help Buttons
4. Keep Oral Health in Check This School Year With the New Philips Sonicare for Kids Power Toothbrush
5. Cardium Completes Sale of InnerCool Therapies Business to Royal Philips Electronics
6. Philips Expands Emergency Healthcare Offering With Acquisition of InnerCool Therapies, a Leader in Body Temperature Management
7. Photos: Philips Expands Home Healthcare Commitment With Portable Life-Support Ventilator; Offers Ease of Use, Portability and Versatility for Patient
8. Frost & Sullivan Awards Philips Healthcare for Brilliance iCT 256 Slice and iCT SP 128 Slice CT Systems
9. Cell Therapeutics, Inc. (CTI) President Craig Philips to Present at Invest Northwest
10. Masimo Files Patent Infringement Suit Against Philips
11. Medusa Medical Technologies Announces Integration of Siren ePCR Suite(TM) with Philips HeartStart MRx Monitor/Defibrillator
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... ... 24, 2017 , ... “End Time GPS”: a dauntless and enlightened study ... Time GPS” is the creation of published author, Wesley Gerboth, a World War II ... and space-vehicle projects. Now, at age ninety-one, he shares the Wisdom God bestowed upon ...
(Date:3/24/2017)... ... , ... “The Communion of Saints: A Pastor’s Potpourri of ... across the United States. “The Communion of Saints” is the creation of ... congregations in seven states throughout his long career of devotion to the church. ...
(Date:3/23/2017)... ... March 23, 2017 , ... In 2016 the World ... that there could be four million Zika-related cases in the Americas within the next ... of US cases reported per year skyrocketing to an estimated 329,000. Yet, Zika, Lyme ...
(Date:3/23/2017)... , ... March 23, 2017 , ... The physicians of ... in the greater Houston Area. The new location is located at 2255 E. Mossy ... in Springwoods Village. This newest location will provide patients living in the north Houston ...
(Date:3/23/2017)... New Braunfels, TX (PRWEB) , ... March 23, 2017 , ... ... a new clinic, located at 960 Gruene Road in Building 2. The clinic is ... co-owner Dr. Andrew Bennett, PT, says opening the company’s second New Braunfels location brings ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... Research and Markets has announced the addition of the "Dental Implants ... ... for Dental Implants in US$ Million. The report provides separate comprehensive analytics ... , Europe , Asia-Pacific , ... Annual estimates and forecasts are provided for the period 2015 through 2022. ...
(Date:3/24/2017)... , March 24, 2017 FinancialBuzz.com News ... ... publisher of cannabis market research, the legal cannabis market is ... through 2021, despite conflicting signals from the current presidential administration. ... that the two biggest drivers of growth in this industry ...
(Date:3/24/2017)... Research and Markets has announced the addition of the "Deep ... to their offering. ... The Deep Learning: Drug Discovery and Diagnostics Market, 2017-2035 report examines ... deep learning solutions within the healthcare domain. Primarily driven by the ... solution to generate relevant insights from medical data. ...
Breaking Medicine Technology: