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Philip Morris International Forced to Drop Another Concert Sponsorship; Philippines Health Department Applauded for Taking Action
Date:8/29/2008

d other provisions of the treaty and protect their children from being exposed to the tobacco industry's insidious marketing tactics. We also call on Philip Morris International and all tobacco companies to immediately stop all tobacco sponsorships and promotions, not just when they are caught red-handed as in the Philippines and Indonesia.

In the United States, Philip Morris USA and other major tobacco companies are prohibited from engaging in brand name sponsorships of concerts under a 1998 legal settlement with the states. However, in developing countries, tobacco companies continue to sponsor concerts by famous musicians, which health advocates have condemned as an effective means to market cigarettes to children and to circumvent restrictions on more traditional tobacco advertising.

In the Philippines, those seeking tickets to the Eraserheads concert had been directed to http://www.marlboro.ph, a web site run by Philip Morris International's Philippine subsidiary. To receive tickets and information, visitors to the web site had to provide personal contact information that would allow Philip Morris International to send them promotional materials for cigarettes. Additionally, the reunion concert had generated enormous Internet buzz that often mentioned the Marlboro web site and brand name, providing enormous publicity for Philip Morris International's best-selling cigarette brand.

Based in Washington, DC, the Campaign for Tobacco-Free Kids is a leader in the fight to reduce tobacco use and its devastating consequences in the United States and around the world. As part of the Bloomberg Initiative to Reduce Tobacco Use, the Campaign works with governments and non-governmental organizations in promoting and implementing public policies to reduce tobacco use. Visit http://www.tobaccofreecenter.org.


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SOURCE Campaign for Tobacco-Free Kids
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