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Philip Morris International Caught in Philippines in Another Concert Sponsorship
Date:8/12/2008

s musicians, which health advocates have condemned as a means to market cigarettes to children and to circumvent restrictions on more traditional tobacco advertising.

The World Health Organization's international tobacco control treaty, the Framework Convention on Tobacco Control, requires ratifying nations to ban all tobacco advertising promotions and sponsorships. To date, 157 countries including the Philippines have ratified the treaty.

Health advocates dismissed Philip Morris International's excuses for its involvement in the Eraserheads concert. The company has argued that access to the concert and its web site is restricted to adults. However, the extensive Internet publicity regarding the concert, which links Eraserheads and Marlboro, has been accessible to all ages. A Philip Morris International spokesman also told Philippines media, "We're not sponsoring the event. We organized it ourselves." This statement indicates an effort to circumvent the sponsorship ban and does not address other possible violations of the Philippines' tobacco regulation law.

Currently, over 17 percent of Philippine youth (age 13-15) and 34.7 percent of adults smoke. According to the Philippines Department of Health, 87,600 Filipinos die each year from smoking-related diseases.

Based in Washington, DC, the Campaign for Tobacco-Free Kids is a leader in the fight to reduce tobacco use and its devastating consequences in the United States and around the world. As part of the Bloomberg Initiative to Reduce Tobacco Use, the Campaign works with governments and non-governmental organizations in promoting and implementing public policies to reduce tobacco use. Visit http://www.tobaccofreecenter.org.


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SOURCE Campaign for Tobacco-Free Kids
Copyright©2008 PR Newswire.
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