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Philip Morris International Caught in Philippines in Another Concert Sponsorship
Date:8/12/2008

ponsorship of concerts and other events. Philip Morris International's involvement in the Eraserheads concert appears to violate different aspects of the law.

Health advocates are calling on Philip Morris International and Eraserheads to terminate any tobacco industry involvement in the concert and calling on Philippines government authorities to take action against any violation of the tobacco regulation law.

"Eraserheads members should not allow themselves to be deceived by Philip Morris and should protect their fans from this devious marketing ploy. Considered one of the most influential bands in the Philippines, Eraserheads has become a role model for our youth. I hope they will rise to the challenge and help young Filipinos lead healthy, tobacco-free lives by finding other sponsorship for the concert," said Dr. Maricar Limpin, Executive Director of the Framework Convention on Tobacco Control Alliance Philippines, a leading tobacco control organization in the Philippines. She called on Eraserheads to follow the example of Alicia Keys and end tobacco industry involvement in the band's concert.

"Once again, Philip Morris International has been caught engaging in cigarette marketing that appeals to children in a developing country and that would not be tolerated in the United States and other wealthier nations," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "The issue isn't just whether Philip Morris International has violated Philippine law, but whether tobacco companies should be engaged in such youth-oriented marketing anywhere. Philip Morris International should immediately cease all such sponsorships and promotions in all countries."

In the United States, Philip Morris USA and other major tobacco companies are prohibited from engaging in brand name sponsorships of concerts under a 1998 legal settlement with the states. However, in developing countries, tobacco companies continue to sponsor concerts by famou
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SOURCE Campaign for Tobacco-Free Kids
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