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Pharmavite Pilots LearnSomething Interactive Digital Signage to Reach Shoppers in Stores
Date:9/2/2009

Pharmavite's Skip Aldridge, executive vice president of sales and chief customer officer, sees this pilot as a natural evolution of Pharmavite's commitment to consumer education. "Our approach with Nature Made(R) vitamins has always been that our success begins with educating consumers with accurate information to help them make individual decisions based on their unique nutritional needs. We believe that ShopperAssist can be an important component of that ongoing initiative. Our experience in sponsoring other LearnSomething platforms to engage customers in the store with relevant educational information has made us believers in their Shoppertunities line of products."

For additional information on the Pharmavite pilot, ShopperAssist(TM) or Shoppertunities(TM) platforms, contact Gina Zapata at gzapata@learnsomething.com or visit learnsomething.com

About Pharmavite LLC

For almost 40 years, Pharmavite has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. Nature Made(R) is the number one selling brand of vitamins in the food, drug, club and mass channels. Nature Made was the first brand to participate in United States Pharmacopeia's Verification Program for dietary supplements. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. For more information please visit www.pharmavite.com.

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