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Pharmavite Pilots LearnSomething Interactive Digital Signage to Reach Shoppers in Stores
Date:9/2/2009

TALLAHASSEE, Fla., Sept. 2 /PRNewswire/ -- Pharmavite, a global leader in the dietary supplement industry, has signed a sponsorship agreement with LearnSomething to test the impact of shopper education on retail purchasing of dietary supplements.

In a select number of retail stores for a ninety-day trial period, LearnSomething's ShopperAssist(TM) digital signage will be placed in aisles and at endcaps. From an LCD screen with ten user selectable buttons, shoppers will be able to access brief videos on choosing the right vitamin solutions for everyday dietary needs.

The first retailers committed to pilot ShopperAssist(TM) include Wegmans, Walgreen's, USA Drug, Safeway, Meijer, Harris Teeter and BI-LO.

LearnSomething's ShopperAssist(TM) allows shoppers to select their area of interest from a menu and view brief multimedia segments based on non-biased, unbranded content vetted by medical experts. Shoppers will be able to select segments on bone & joint help, heart health, women's health, mood & stress relief, prostate protection and other timely health topics.

ShopperAssist(TM) earned a "Best of the Best" honor at the 2009 NACDS Marketplace Conference. The interactive digital signage platform is a member of LearnSomething's Shoppertunities(TM) family of platforms that communicates shopper solutions at key contact points.

LearnSomething CEO Steve Roden describes the approach: "ShopperAssist and the other Shoppertunities platforms are developed from a simple belief: Shoppers want information they can trust and they want it when they can use it best. So we build content by tapping the best academic and industry resources available, and then we make that information available at or near the point of purchase on engaging, simple-to-use platforms. It's been proven many times -- smarter shoppers buy more and buy with confidence."

Pharmavite's Skip Aldridge, executive vice president of sales and chief customer officer, sees this pilot as a natural evolution of Pharmavite's commitment to consumer education. "Our approach with Nature Made(R) vitamins has always been that our success begins with educating consumers with accurate information to help them make individual decisions based on their unique nutritional needs. We believe that ShopperAssist can be an important component of that ongoing initiative. Our experience in sponsoring other LearnSomething platforms to engage customers in the store with relevant educational information has made us believers in their Shoppertunities line of products."

For additional information on the Pharmavite pilot, ShopperAssist(TM) or Shoppertunities(TM) platforms, contact Gina Zapata at gzapata@learnsomething.com or visit learnsomething.com

About Pharmavite LLC

For almost 40 years, Pharmavite has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. Nature Made(R) is the number one selling brand of vitamins in the food, drug, club and mass channels. Nature Made was the first brand to participate in United States Pharmacopeia's Verification Program for dietary supplements. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. For more information please visit www.pharmavite.com.

About LearnSomething:

LearnSomething continues to be the leading provider of eLearning solutions for the pharmacy, healthcare, supermarket and general merchandise industries. For more than 15 years LearnSomething has combined industry insight and innovative digital technologies to solve the issues our clients face, including regulatory compliance, operational training and tracking, performance selling and customer service, and classroom management.


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SOURCE LearnSomething, Inc.
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