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Pharmavite Partners With LearnSomething, Inc. on Consumer Education Program, LearnSomethingAbout(TM)
Date:6/25/2008

TALLAHASSEE, Fla., June 25 /PRNewswire/ -- Pharmavite, a leader in the dietary supplement industry, has chosen the on-line consumer-centric program, LearnSomethingAbout(TM), as a partner in educating consumers. LearnSomething Inc. created the engaging, consumer-oriented multimedia program that seamlessly integrates into the websites of national retailers.

"LearnSomething shares similar goals with Pharmavite in providing innovative quality products that deliver consumer solutions," stated Skip Aldridge, Executive Vice President and Chief Customer Officer for Pharmavite. "Consumer education in the vitamin, mineral, supplement category is an essential component of Pharmavite's success. The LearnSomethingAbout(TM) program is a win-win because it provides consumers with the tools to self- educate on topics related to dietary supplements, while exposing our brands to a highly targeted consumer."

The educational program provides the consumer with a variety of health and wellness topics. Once consumers click a specific category, they find easy-to-navigate, informative content that shows how to solve the most timely and common problems. Conversational narration and practical information move consumers through the program, encouraging them to go from exploring content to specific solutions found in store aisles.

"Consumers visiting retailer websites such as Kroger.com, KerrDrug.com and SavMor.com are able to research shopping solutions at their leisure and make better educated purchases when they visit their local store," said Steve Roden, CEO LearnSomething, Inc.

The LearnSomethingAbout(TM) series currently encompasses vitamin, hair care, and skin care topics, with 40+ categories under development.

About LearnSomething

LearnSomething Inc. is the leading provider of e-learning for the food, drug, mass retail and healthcare industries. LearnSomething products and services help companies meet training needs quickly and effectively through flexible online and CD-ROM based training programs. For more information, visit http://www.learnsomething.com.

About Pharmavite

For more than 35 years, Pharmavite has earned and maintained the trust of pharmacists, consumers, and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well various state and local regulatory agencies. As a leader in the dietary supplement industry, Pharmavite swiftly adopted the FDA-released Good Manufacturing Practices (GMPs) introduced in June 2007, which sets rigorous manufacturing standards for the supplement industry. For more information, visit http://www.pharmavite.com


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SOURCE LearnSomething, Inc.
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