Navigation Links
Pharmaceutical advertising down but not out
Date:3/4/2013

lyzed annual data from 2001 through 2010 to examine inflation-adjusted total promotion spending for the pharmaceutical industry as a whole and for top-selling and top-promoted therapies. Expenditures were also broken down by type of promotion and, for physician detailing, by specialty.

The authors were surprised to find that, despite anecdotal reports and calls from professional societies, there was no substantial change in the amount of overall proportion of promotion taking place in physicians' offices. Lead author Rachel Kornfield describes, "There has been growing concern about the conflicts of interest introduced by physicians' relationships with pharmaceutical companies, but the data show that physician detailing and the distribution of free samples is still the dominant form of drug promotion."

In addition, despite enthusiasm and publicity regarding new forms of marketing via the Internet and other electronic media, these channels accounted for a very small amount of overall marketing spending to providers less than 2 percent over the decade examined. The authors found that the majority of marketing and promotion still takes place as it has in the past through the distribution of free samples to patients and office calls to physicians.


'/>"/>

Contact: Tim Parsons
tmparson@jhsph.edu
410-955-7619
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Pharmaceutical companies: An $84 million marketing effort in the District of Columbia
2. Survey shows medical students have frequent interactions with pharmaceutical companies
3. Radiopharmaceuticals Market - New Industry Research Report Published by Transparency Market Research
4. Sewage lagoons remove most -- but not all -- pharmaceuticals
5. Pharmaceutical Manufacturing in China Industry Research Report – Now Available from IBISWorld
6. Bactolac Pharmaceutical Weighs In With New Year’s Resolution Support with Full-Service Weight Control Products Process
7. Blue Door Pharma and Global Energy Markets Strike Global Export Agreement for Meningitis Vaccine and Pharmaceuticals
8. Devalued and distrusted: Can the pharmaceutical industry restore its broken image?
9. UBC professor wins Canadas top pharmaceutical research award
10. Edison Pharmaceuticals announces initiation of EPI-743 Phase 2B Leigh Syndrome Clinical Trial
11. Environmentally friendly chemistry important for manufacturing pharmaceuticals
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/18/2015)... has released a new blog post explaining how to ... fire damage. , Clients can now find auto insurance ... set intentionally on fire. This type of damages can be ... , It is possible to compare the best online ... , in just a few minutes. Clients should always review ...
(Date:4/18/2015)... Insuranceautoquote.info has released a new blog ... quotes . , Clients can review important auto ... online environment provides important advantages for clients who need ... who do not have coverage for their vehicles can ... day or hour. Many agencies offer important discounts and ...
(Date:4/18/2015)... (PRWEB) April 18, 2015 Thousand of ... on behalf of individuals who were allegedly harmed by ... to move forward in the U.S. District Court, Northern ... 10th, the Court has amended an earlier Case Management ... Among other things, the new amendment permits the claims ...
(Date:4/18/2015)... NE (PRWEB) April 18, 2015 ... in healthcare staffing, including physical therapy jobs, has ... at the South Carolina Physical Therapy Association Annual ... the Kroc Center in Greenville, SC. , ... opportunities, and exhibits with products and services. ...
(Date:4/17/2015)... 18, 2015 Heritage Woods of McLeansboro, ... Supportive Living Week Celebration on April 20 with a ... healthy mind, body and soul. , The community, which ... serves older adults of all incomes, including those on ... , Supportive Living Week is observed every April and ...
Breaking Medicine News(10 mins):Health News:Online Auto Insurance Quotes For Plans That Cover Fire Damages! 2Health News:Clients Can Review Car Insurance Quotes Online To Find Low Cost Offers! 2Health News:DePuy Pinnacle Hip Lawsuits: Federal Litigation Amends Case Management Order to Allow for Joinder of Unrelated Claims 2Health News:DePuy Pinnacle Hip Lawsuits: Federal Litigation Amends Case Management Order to Allow for Joinder of Unrelated Claims 3Health News:Healthcare Staffing Leader, Aureus Medical Group, to Exhibit at the South Carolina Physical Therapy Association Annual Conference 2Health News:Heritage Woods of McLeansboro Affordable Assisted Living to Celebrate Supportive Living Week 2Health News:Heritage Woods of McLeansboro Affordable Assisted Living to Celebrate Supportive Living Week 3
... drug maker, Pfizer has announced that it intends to fast ... approvals from the US Food and Drug Administration // ... developed in collaboration with Sanofi-Aventis and Nektar Therapeutics. ... no needles or pens or syringes are needed. "Until today, ...
... which are also said to be connected to cancer. As ... them were seen to contain halogen organic compounds which may ... Oeko-Test. ,Perfumes found in six of the ... natural protection mechanisms of the skin, was detected in some ...
... patient has successfully reached the Vinson Massif summit, one ... January 12th and was successfully completed on January 19th ... ,He was a strong, healthy athlete who was ... the course of the disease he lost 80 pounds ...
... Pharmaceuticals have come out with a new experimental Microbicide PRO ... and the herpes simplex virus. The findings of the study ... ,Microbicides are products such as gels, films and sponges ... and other sexually transmitted diseases. , Betsy Herold ...
... of stress on the pregnant women. ... stress and people are in search for a remedy for it. // ... number of pregnant women approaching the health care centers for a treatment ... a need to include new information about the management of stress during ...
... are being raised with regard to the real danger posed by ... Turkey while others infected in the country have // survived. Most ... has been grossly overrated. The death toll rate of the H5N1 ... Dr. Guenael Rodier has however called upon scientists not draw conclusions ...
Cached Medicine News:Health News:Crohn's Patient Robert Hill’s greatest achievemen 2
(Date:4/17/2015)... HILL, N.C. , April 17, 2015  Regulatory ... the newly released bipartisan discussion draft called "21 st ... document is planned to be taken up by Congress ... how pharmaceutical and medical device products are developed and ... For that reason, many companies have begun to consider ...
(Date:4/17/2015)... 2015 Inivata, a Cambridge, ... their presence at the 2015 American Association for Cancer Research ... Nitzan Rosenfeld and a poster presentation. Michael ... - 22 nd . The presentation, entitled ... , forms part of a session on Recent ...
(Date:4/17/2015)... April 17, 2015 ASSESS shows ...   is a viable alternative to tumour biopsy   ... all patients with advanced NSCLC   AstraZeneca today ... plasma circulating tumour DNA (ctDNA) testing for epidermal growth factor ... non-small cell lung cancer (NSCLC) in clinical practice. [ ...
Breaking Medicine Technology:21st Century Cures: A Regulatory Game-Changer for the Pharmaceutical Industry 2Inivata Co-founder Nitzan Rosenfeld to Present at AACR Annual Meeting 2"Real World" Data Support Use of Blood Test for EGFR Mutation in Advanced NSCLC 2"Real World" Data Support Use of Blood Test for EGFR Mutation in Advanced NSCLC 3"Real World" Data Support Use of Blood Test for EGFR Mutation in Advanced NSCLC 4
... national reference laboratory and a worldwide leader ... offers an extensive test menu of highly ... and anatomic pathology. Owned by the University ... than half of the nation's university teaching ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
... Laboratories is a national reference laboratory and ... and development. ARUP offers an extensive test ... tests in clinical and anatomic pathology. Owned ... clients include more than half of the ...
Medicine Products: