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PharmaMeal Launches New Business to Streamline and Personalize Support by Pharmaceutical Companies for Medical Professionals
Date:10/23/2007

New business provides hassle-free, high-quality catering with online

planning, coordination, and documentation capability.

AUSTIN, Texas, Oct. 23 /PRNewswire/ -- PharmaMeal(TM), a new provider of hassle-free, high-quality catering for pharmaceutical representatives and medical professionals, today announced the official launch of its delivery service in the Austin regional area. Designed to streamline catering coordination and documentation while providing personalized service, PharmaMeal's new service allows medical professionals to create an online profile which includes important delivery information as well as staff meal preferences. These profiles provide pharmaceutical company representatives access to this information so they can plan, coordinate, and document lunches in accordance with the Pharmaceutical Manufacturer Association's Code of Interaction with Healthcare Representatives.

"With the many factors governing pharmaceutical company interaction with medical professionals, the time required to plan, coordinate, and document these interactions is becoming increasingly more complex and time consuming," says Andra Liemandt, founder of PharmaMeal and a former pharmaceutical company representative. "PharmaMeal helps decrease this complexity as it provides both pharmaceutical representatives and medical professionals a way to efficiently coordinate pharmaceutical company sponsored lunch learning opportunities. Using a combination of technology -- via the PharmaMeal.com website -- and dedicated delivery and support staff, PharmaMeal delivers personalized service to ensure each lunch learning opportunity is maximized."

"Many organizations have attempted to meet both medical professional and pharmaceutical company needs in the area of catering," stated Jay Usner, Operations Manager of PharmaMeal. "However our experience has shown that when pharmaceutical representatives are focused on the 2.5 minute average they have with physicians to share information, they want to remove all potential coordination challenges. By working with PharmaMeal, they can accomplish this as we coordinate their lunches for them, we deliver the meals with our own delivery service, and we provide them the online capability to pay for and document the lunches to ensure regulatory compliance. In short, we are a trusted partner for representatives needing trusted catering support."

With Austin cuisine partners to include Mama Fu's(TM) Asian House, Pok-e-Joe's Smokehouse, Lee's Meat Market, Mangia(TM) Chicago Stuffed Pizza, Quizno's, Tacodeli(TM) and Tiff's Treats(TM), PharmaMeal's unique business and delivery model allows for personalized coordination and support at a cost directly comparable to what a representative would pay if they did all the coordination themselves.

Pharmaceutical representatives and medical offices interested in learning more about PharmaMeal, its local cuisine offerings, and its online scheduling and documentation capability should visit http://www.pharmameal.com or call 512-535-2573 for a personalized briefing on the service.


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SOURCE PharmaMeal
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