With concern about regulatory issues and a tense political climate for
DTC in Washington, this year's DTC National attracted record attendance.
The event, held April 16-18, drew almost 700 attendees this year, and it is
the largest annual gathering of marketers, agency executives and media
leaders involved with DTC advertising. The annual event attracts a who's
who of influential company representatives each year in what has become an
"annual meeting" of the leaders of the DTC sector.
For more information, contact:
Mark Tosh
Editor-in-Chief
DTC Perspectives
(973) 377-2106
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