Navigation Links
Pharma Industry Group Favors Obama as Next President
Date:4/24/2008

FLORHAM PARK, N.J., April 24 /PRNewswire-USNewsire/ -- Showing solid, and surprising, support among pharmaceutical industry marketers, Democratic candidate for president Sen. Barack Obama emerged as the candidate-to-beat following a mock election held during last week's annual DTC National Conference in Washington, D.C. The annual gathering discusses issue of direct-to-consumer drug advertising, now one of the largest advertising categories.

Senator Obama "defeated" both his leading rivals in the mock elections held during the conference's opening session. The victory marked a surprising outcome for Obama, who came out on top in an industry known for backing Republican candidates in recent elections.

Obama won a "primary" vote against Sen. Hillary Rodham Clinton (D-N.Y.) by a wide margin (59% to 40%) among the marketers, agency executives and service suppliers in the direct-to-consumer prescription drug advertising sector. In a second voting round against presumed Republican nominee Sen. John McCain, Obama also won convincingly, taking a 53% to 46% victory over the Arizona senator.

"Given the Republican leanings of the drug industry, it is somewhat surprising to see Barack Obama so handily defeat John McCain," said Bob Ehrlich, chief executive of DTC Perspectives. "Of course, that could be an indication that McCain's frequent anti-industry comments have made him unpopular with drug company marketers. Or, it could reflect that drug industry marketers do not vote with their employer interests as their primary concern."

In a separate vote by conference delegates, 61% of the marketers said they expected additional regulations on DTC to be approved by year's end or by early 2009. The group also was pessimistic about the direction of ad spending, with 35% expecting a reduction in advertising budgets and 36% saying that budgets would not change in the current year. Fewer than one in three (28%) said they expected DTC budgets to increase in 2008.

With concern about regulatory issues and a tense political climate for DTC in Washington, this year's DTC National attracted record attendance. The event, held April 16-18, drew almost 700 attendees this year, and it is the largest annual gathering of marketers, agency executives and media leaders involved with DTC advertising. The annual event attracts a who's who of influential company representatives each year in what has become an "annual meeting" of the leaders of the DTC sector.

For more information, contact:

Mark Tosh

Editor-in-Chief

DTC Perspectives

(973) 377-2106


'/>"/>
SOURCE DTC Perspectives, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Stronger-Than-Ever Generic Threat Forces Big Pharma to Be Creative
2. Miami Jury Convicts Pharmacy Owner of Medicare Fraud
3. Antipodean Pharmaceuticals Announces Results of Phase 2 Study of Lead Compound MitoQ(R)
4. Pharma Base S.A. Launches Osamine(TM) Pharmaceutical Grade Glucosamine in North America
5. Prime Hires Rachelle Wan as Vice President of Pharmaceutical Trade Relations
6. The Quigley Corporation Reports First Quarter 2008 Results - Increases Investment in Pharmaceutical R&D Future
7. Pharmacyclics Reports Third Quarter 2008 Financial Results
8. Complimentary Excerpt Available from Best Practices: Pharmaceutical Competitive Intelligence Excellence - Optimizing Data Collection within Approved Guidelines
9. Jazz Pharmaceuticals to Present at Morgan Stanley Conference
10. Aida Pharmaceuticals, Inc. Announces Availability of Downloadable Corporate Synopsis on its Website
11. Medco, UnitedHealth Group Announce Pharmacy Services Agreement
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A Forever Recovery, a ... and World’s Longest Breakfast Table in Battle Creek, MI, where the rehabilitation facility is ... to some of the world’s leading providers of cereal and other breakfast foods. Its ...
(Date:6/26/2016)... ... 26, 2016 , ... Brent Kasmer, a legally blind and certified personal trainer is helping to ... app. The fitness app plans to fix the two major problems leading the fitness industry ... fits all type program , They don’t eliminate all the reasons people quit ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery services, can ... Surgery and to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey ... cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under ...
(Date:6/25/2016)... ... , ... First Choice Emergency Room , the largest network of independent ... Director of its new Mesquite-Samuell Farm facility. , “We are pleased to announce ... Dr. James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health ... of their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards ... at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Roche (SIX: RO, ROG; ... for its Elecsys BRAHMS PCT (procalcitonin) assay as a ... septic shock. With this clearance, Roche is the first ... integrated solution for sepsis risk assessment and management. ... infection and PCT levels in blood can aid clinicians ...
(Date:6/23/2016)... 23, 2016 Research and Markets has ... 52" report to their offering. ... creates a favourable commercial environment for MedImmune to enter. The ... that will serve to drive considerable growth for effective anti-influenza ... to cap sales considerably, but development is still in its ...
(Date:6/23/2016)... Ill. and INDIANAPOLIS , ... students receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship is ... 2016 scholarship winners, announced today online at www.diabetesscholars.org ... let type 1 diabetes stand in the way of ... has supported the Foundation,s scholarship program since 2012, and ...
Breaking Medicine Technology: