Navigation Links
Pharma Industry Group Favors Obama as Next President
Date:4/24/2008

FLORHAM PARK, N.J., April 24 /PRNewswire-USNewsire/ -- Showing solid, and surprising, support among pharmaceutical industry marketers, Democratic candidate for president Sen. Barack Obama emerged as the candidate-to-beat following a mock election held during last week's annual DTC National Conference in Washington, D.C. The annual gathering discusses issue of direct-to-consumer drug advertising, now one of the largest advertising categories.

Senator Obama "defeated" both his leading rivals in the mock elections held during the conference's opening session. The victory marked a surprising outcome for Obama, who came out on top in an industry known for backing Republican candidates in recent elections.

Obama won a "primary" vote against Sen. Hillary Rodham Clinton (D-N.Y.) by a wide margin (59% to 40%) among the marketers, agency executives and service suppliers in the direct-to-consumer prescription drug advertising sector. In a second voting round against presumed Republican nominee Sen. John McCain, Obama also won convincingly, taking a 53% to 46% victory over the Arizona senator.

"Given the Republican leanings of the drug industry, it is somewhat surprising to see Barack Obama so handily defeat John McCain," said Bob Ehrlich, chief executive of DTC Perspectives. "Of course, that could be an indication that McCain's frequent anti-industry comments have made him unpopular with drug company marketers. Or, it could reflect that drug industry marketers do not vote with their employer interests as their primary concern."

In a separate vote by conference delegates, 61% of the marketers said they expected additional regulations on DTC to be approved by year's end or by early 2009. The group also was pessimistic about the direction of ad spending, with 35% expecting a reduction in advertising budgets and 36% saying that budgets would not change in the current year. Fewer than one in three (28%) said they expected DTC budgets to increase in 2008.

With concern about regulatory issues and a tense political climate for DTC in Washington, this year's DTC National attracted record attendance. The event, held April 16-18, drew almost 700 attendees this year, and it is the largest annual gathering of marketers, agency executives and media leaders involved with DTC advertising. The annual event attracts a who's who of influential company representatives each year in what has become an "annual meeting" of the leaders of the DTC sector.

For more information, contact:

Mark Tosh

Editor-in-Chief

DTC Perspectives

(973) 377-2106


'/>"/>
SOURCE DTC Perspectives, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Stronger-Than-Ever Generic Threat Forces Big Pharma to Be Creative
2. Miami Jury Convicts Pharmacy Owner of Medicare Fraud
3. Antipodean Pharmaceuticals Announces Results of Phase 2 Study of Lead Compound MitoQ(R)
4. Pharma Base S.A. Launches Osamine(TM) Pharmaceutical Grade Glucosamine in North America
5. Prime Hires Rachelle Wan as Vice President of Pharmaceutical Trade Relations
6. The Quigley Corporation Reports First Quarter 2008 Results - Increases Investment in Pharmaceutical R&D Future
7. Pharmacyclics Reports Third Quarter 2008 Financial Results
8. Complimentary Excerpt Available from Best Practices: Pharmaceutical Competitive Intelligence Excellence - Optimizing Data Collection within Approved Guidelines
9. Jazz Pharmaceuticals to Present at Morgan Stanley Conference
10. Aida Pharmaceuticals, Inc. Announces Availability of Downloadable Corporate Synopsis on its Website
11. Medco, UnitedHealth Group Announce Pharmacy Services Agreement
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... ... March 24, 2017 , ... Infectious disease ... hospitals in the United States, it’s a threat that is constantly changing and ... infection prevention and offers strategies for the healthcare community to help decrease the ...
(Date:3/24/2017)... ... 2017 , ... The Radiology Business Management Association (RBMA) has named ... in their 12th year, are among the most prestigious in radiology marketing because a ... were retooled to recognize achievements in both large budget (over $5,000) and small budget ...
(Date:3/24/2017)... , ... March 24, 2017 , ... Texas Physical ... can be found at 9618 Huebner Road. The clinic is the group’s 7th location ... Director, and Dr. Ali Higgins, PT, will provide care from the clinic, which opened ...
(Date:3/24/2017)... ... March 24, 2017 , ... Mlynarek ... services to families and business owners across eastern Michigan, is connecting with the ... struggling with financial difficulties. , The Oxford/Orion FISH Food Pantry works to ensure ...
(Date:3/24/2017)... Diego, Calif. (PRWEB) , ... March 24, 2017 ... ... has raised over $100,000 for its innovative EcoQube Frame vertical micro-veggies garden on ... the instant demand for the product – with nearly 2,000 consumers (and counting) ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... 2017  Eli Lilly and Company (NYSE: ... $850 million in its U.S. operations in 2017. ... enterprise, including research laboratories, manufacturing sites, and general ... by demand for Lilly products, as well as ... targeting cancer, pain, diabetes and other unmet medical ...
(Date:3/24/2017)... , March 23, 2017  Mirabilis Medical, ... advanced medical technology for non-invasive surgery, announced today ... System for treatment of uterine fibroids throughout the ... had received approval from the US Food and ... the Mirabilis System in the United States.  The ...
(Date:3/24/2017)... , March 24, 2017 ... to develop sutezolid as effective response to infectious disease ... Alliance and the Medicines Patent Pool (MPP) announced a ... antibiotic drug candidate which demonstrated encouraging results in early ... in combination with other TB drugs and follows the ...
Breaking Medicine Technology: