Navigation Links
Pharma Companies Head Toward The Social Media Dialogue
Date:6/1/2010

Pharma companies are wrestling with social media issues as the space rapidly evolves. Smart companies are learning to engage their audiences the right way...

(PRWEB) -- Based on current trends, social media is poised to become one of the most valuable marketing & research tools available. Big pharma companies looking for an information edge are looking for ways to use it the right way while still staying within the emerging regulatory framework.

As data storage prices have dropped, the social media space has expanded geometrically...Social media has become an extremely important tool in learning about consumers, market perceptions, & most importantly, the MASSIVE new opportunities this space can yield.

AgentD.com, a marketing strategy consulting firm, has released a white paper: "Pharma 2.0: Heading Toward Social Media Marketing." The paper summarizes many of the social media issues that pharma companies are wrestling with as the social media space rapidly evolves.

One of the biggest benefits of social media is the chance to actually listen to an audience...Listening & learning can be powerful forms of pharmaceutical marketing research...A main corporate site can be used as a "listening post," a presence for a specific brand can be created & marketed to gather market intelligence, & there are myriad data mining tools that can be used to do competitive analysis & watch trends elsewhere on the web. Furthermore, these multiple information sources can be combined to gather insights that just were not possible before the rise of user generated content. The opportunities for data analysis & pharmaceutical branding are almost endless.

Social media is truly different than other types of media due to its collaborative nature. Consumers are now both creators & consumers...Social media channels bring with them unprecedented problems & opportunities in media creation & consumption habits: consumers are now part of the dialogue, not merely recipients of messages.

This real time feedback can be extremely valuable information for pharma marketing departments who want to listen to what their consumers have to say or think...

A copy of the full white paper is available online at http://www.agentd.com/pharma-social-media.

###

Read the full story at http://www.prweb.com/releases/2010/06/prweb4071194.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. PharmacyChecker.com Reports Decrease in Brand Name Drug Prices From Canadian and Other International Online Pharmacies
2. Introducing DirectorsofPharmacy.com
3. Safe & Secure Online Pharmacy Viamedic.com; Reaches Milestone of 1.5 Million Orders Processed
4. HR Pharmaceuticals, Inc. to Launch and Showcase Flagship Product Line at the National Teaching Institute & Critical Care Nurses Exposition
5. Pharmaceutical companies provide EPA 100 drugs to help predict toxicity
6. HIRC Research Alert: New Study Identifies Best Pharmaceutical Company Account Managers and Program Offerings
7. SDI Reports: Pharmaceutical Promotion Spending Indicates Trend Toward Electronic and Online Promotion
8. Impact Systems Successfully Completes EMC Documentum Migration for Global Pharmaceutical Client
9. Sponsoring by the pharmaceutical industry can bias the results of drug studies
10. Scottsdale Veterinary Pharmacy Celebrates Success in Business By Dodging Veterinary Drug Shortages
11. New Nasal Drug Delivery Device for Chronic Sinusitis Patients Now Available from ASL Pharmacy
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Pharma Companies Head Toward The Social Media Dialogue
(Date:4/28/2016)... ... , ... A first-time look at workers’ compensation claims in Kentucky found that ... Research Institute (WCRI) announced, and that costs per claim were stable between 2009 ... , found that indemnity costs per claim and benefit delivery expenses per claim were ...
(Date:4/28/2016)... Tamarac, FL (PRWEB) , ... April 28, 2016 , ... ... body recovery supplement GlycoLoad at this week’s 2016 Europa Games Get Fit and ... health conscious consumers alike, the Europa Orlando Expo coming up April 29-30, was selected ...
(Date:4/28/2016)... ... , ... Denise McCormick Baich had written poetry dating back to her childhood, but after several ... tsunami and took on a more spiritual tone. The desire to put the words on ... it than just file it away. Friends would ask her how she wrote such wonderful ...
(Date:4/28/2016)... ... April 28, 2016 , ... North Hollywood dentist , Dr. Hamid ... is essential when it comes to dental accidents or critical dental problems. These issues ... losing a tooth. Toothaches, knocked-out teeth, chipped teeth, and many other issues can lead ...
(Date:4/28/2016)... ... April 28, 2016 , ... The USDA recently released its updated ... latest nutritional science. While there is a lot of information available in the report, ... the April 2016 issue of Harvard Men's Health Watch . , These ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... , April 28, 2016 ... Review, H1 2016" is a report that provides ... helps strengthen R&D pipelines by identifying new targets ... Company Profiles discussed in this H1 ... Farmaceutiche Riunite Srl, AbbVie Inc., Abiogen Pharma S.p.A., ...
(Date:4/27/2016)... --   , Total Sales ... Sales  Clinical sales grow 16% year-over-year  , ... OTCQX: MKEAY) inventor of Cellvizio®, the multidisciplinary confocal laser ... quarter ended March 31, 2016 and provided an update ... strategy. First Quarter 2016 Revenue Results by ...
(Date:4/27/2016)... Tie-up with Government hospitals as ... to save newborns   Fortis La Femme, ... collaboration with Breast Milk Foundation (BMF), a non-profit organization within ... Bank, ,Amaara, in Delhi-NCR today. This non-profit centre recognizes that ... and should be available to babies deprived of mother,s milk.  ...
Breaking Medicine Technology: