Navigation Links
Pharma Companies Head Toward The Social Media Dialogue
Date:6/1/2010

Pharma companies are wrestling with social media issues as the space rapidly evolves. Smart companies are learning to engage their audiences the right way...

(PRWEB) -- Based on current trends, social media is poised to become one of the most valuable marketing & research tools available. Big pharma companies looking for an information edge are looking for ways to use it the right way while still staying within the emerging regulatory framework.

As data storage prices have dropped, the social media space has expanded geometrically...Social media has become an extremely important tool in learning about consumers, market perceptions, & most importantly, the MASSIVE new opportunities this space can yield.

AgentD.com, a marketing strategy consulting firm, has released a white paper: "Pharma 2.0: Heading Toward Social Media Marketing." The paper summarizes many of the social media issues that pharma companies are wrestling with as the social media space rapidly evolves.

One of the biggest benefits of social media is the chance to actually listen to an audience...Listening & learning can be powerful forms of pharmaceutical marketing research...A main corporate site can be used as a "listening post," a presence for a specific brand can be created & marketed to gather market intelligence, & there are myriad data mining tools that can be used to do competitive analysis & watch trends elsewhere on the web. Furthermore, these multiple information sources can be combined to gather insights that just were not possible before the rise of user generated content. The opportunities for data analysis & pharmaceutical branding are almost endless.

Social media is truly different than other types of media due to its collaborative nature. Consumers are now both creators & consumers...Social media channels bring with them unprecedented problems & opportunities in media creation & consumption habits: consumers are now part of the dialogue, not merely recipients of messages.

This real time feedback can be extremely valuable information for pharma marketing departments who want to listen to what their consumers have to say or think...

A copy of the full white paper is available online at http://www.agentd.com/pharma-social-media.

###

Read the full story at http://www.prweb.com/releases/2010/06/prweb4071194.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. PharmacyChecker.com Reports Decrease in Brand Name Drug Prices From Canadian and Other International Online Pharmacies
2. Introducing DirectorsofPharmacy.com
3. Safe & Secure Online Pharmacy Viamedic.com; Reaches Milestone of 1.5 Million Orders Processed
4. HR Pharmaceuticals, Inc. to Launch and Showcase Flagship Product Line at the National Teaching Institute & Critical Care Nurses Exposition
5. Pharmaceutical companies provide EPA 100 drugs to help predict toxicity
6. HIRC Research Alert: New Study Identifies Best Pharmaceutical Company Account Managers and Program Offerings
7. SDI Reports: Pharmaceutical Promotion Spending Indicates Trend Toward Electronic and Online Promotion
8. Impact Systems Successfully Completes EMC Documentum Migration for Global Pharmaceutical Client
9. Sponsoring by the pharmaceutical industry can bias the results of drug studies
10. Scottsdale Veterinary Pharmacy Celebrates Success in Business By Dodging Veterinary Drug Shortages
11. New Nasal Drug Delivery Device for Chronic Sinusitis Patients Now Available from ASL Pharmacy
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Pharma Companies Head Toward The Social Media Dialogue
(Date:2/5/2016)... ... 05, 2016 , ... The event is being held on April 7, 2016 ... Minn. Triumph Over Parkinson’s will fund nearly $100,000 for research for the care and ... Parkinson’s disease and is the architect of this informative event to raise awareness and ...
(Date:2/5/2016)... ... February 05, 2016 , ... Looking for a last-minute ... at the tips of your toes. Foot massage, whether administered by a professional masseuse ... and relaxation. The American Board of Multiple Specialties in Podiatry (ABMSP) has ...
(Date:2/5/2016)... ... 2016 , ... The Lymphoma Research Foundation (LRF) – the ... the lymphoma community through a comprehensive series of education programs, outreach initiatives and ... Event at the La Gorce Country Club in Miami Beach on March 15, ...
(Date:2/5/2016)... Grants Pass, OR (PRWEB) , ... February 05, 2016 , ... ... though, with modern technology, such water may be safer than regular municipal or well ... water advocate and radio host Sharon Kleyne, could go a long way toward increasing ...
(Date:2/5/2016)... ... February 05, 2016 , ... Boar’s Head Brand®, one ... time for this weekend’s Big Game. Take the stress out of your party preparation ... your guests happy at every stage of the game. , “The key to hosting ...
Breaking Medicine News(10 mins):
(Date:2/4/2016)... 4, 2016  Edwards Lifesciences Corporation (NYSE: EW ... heart disease and critical care monitoring, announced today that ... agreement with Morgan Stanley & Co. LLC to repurchase ... part of the Company,s previously authorized program to repurchase ... --> --> ...
(Date:2/4/2016)... Wegener Polyangiitis - Pipeline Review, H2 ... Polyangiitis - Pipeline Review, H2 2015, provides an ... This report provides comprehensive information on the therapeutic ... at various stages, therapeutics assessment by drug target, ... and molecule type, along with latest updates, and ...
(Date:2/4/2016)... Feb. 4, 2016  Omnicell, Inc. (NASDAQ: OMCL ), ... to healthcare systems, today announced results for its fiscal ... --> --> GAAP results: Revenue ... up $5.1 million or 4.1% from the third quarter ... the fourth quarter of 2014. Revenue for the year ...
Breaking Medicine Technology: