Navigation Links
Pharma Companies Head Toward The Social Media Dialogue

Pharma companies are wrestling with social media issues as the space rapidly evolves. Smart companies are learning to engage their audiences the right way...

(PRWEB) -- Based on current trends, social media is poised to become one of the most valuable marketing & research tools available. Big pharma companies looking for an information edge are looking for ways to use it the right way while still staying within the emerging regulatory framework.

As data storage prices have dropped, the social media space has expanded geometrically...Social media has become an extremely important tool in learning about consumers, market perceptions, & most importantly, the MASSIVE new opportunities this space can yield., a marketing strategy consulting firm, has released a white paper: "Pharma 2.0: Heading Toward Social Media Marketing." The paper summarizes many of the social media issues that pharma companies are wrestling with as the social media space rapidly evolves.

One of the biggest benefits of social media is the chance to actually listen to an audience...Listening & learning can be powerful forms of pharmaceutical marketing research...A main corporate site can be used as a "listening post," a presence for a specific brand can be created & marketed to gather market intelligence, & there are myriad data mining tools that can be used to do competitive analysis & watch trends elsewhere on the web. Furthermore, these multiple information sources can be combined to gather insights that just were not possible before the rise of user generated content. The opportunities for data analysis & pharmaceutical branding are almost endless.

Social media is truly different than other types of media due to its collaborative nature. Consumers are now both creators & consumers...Social media channels bring with them unprecedented problems & opportunities in media creation & consumption habits: consumers are now part of the dialogue, not merely recipients of messages.

This real time feedback can be extremely valuable information for pharma marketing departments who want to listen to what their consumers have to say or think...

A copy of the full white paper is available online at


Read the full story at

Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Reports Decrease in Brand Name Drug Prices From Canadian and Other International Online Pharmacies
2. Introducing
3. Safe & Secure Online Pharmacy; Reaches Milestone of 1.5 Million Orders Processed
4. HR Pharmaceuticals, Inc. to Launch and Showcase Flagship Product Line at the National Teaching Institute & Critical Care Nurses Exposition
5. Pharmaceutical companies provide EPA 100 drugs to help predict toxicity
6. HIRC Research Alert: New Study Identifies Best Pharmaceutical Company Account Managers and Program Offerings
7. SDI Reports: Pharmaceutical Promotion Spending Indicates Trend Toward Electronic and Online Promotion
8. Impact Systems Successfully Completes EMC Documentum Migration for Global Pharmaceutical Client
9. Sponsoring by the pharmaceutical industry can bias the results of drug studies
10. Scottsdale Veterinary Pharmacy Celebrates Success in Business By Dodging Veterinary Drug Shortages
11. New Nasal Drug Delivery Device for Chronic Sinusitis Patients Now Available from ASL Pharmacy
Post Your Comments:
Related Image:
Pharma Companies Head Toward The Social Media Dialogue
(Date:6/25/2016)... Long Beach, CA (PRWEB) , ... June 25, 2016 , ... ... from UCLA with Magna Cum Laude and his M.D from the David Geffen School ... San Diego and returned to Los Angeles to complete his fellowship in hematology/oncology at ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of ... recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at Work ... Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses ...
(Date:6/24/2016)... ... 2016 , ... A recent article published June 14 on E ... goes on to state that individuals are now more comfortable seeking to undergo not ... as calf and cheek reduction. The Los Angeles area medical group, Beverly Hills Physicians ...
(Date:6/24/2016)... Marne, Michigan (PRWEB) , ... June 24, 2016 , ... ... awareness about the dangers associated with chronic pain and the benefits of holistic treatments, ... for individuals who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) ...
(Date:6/24/2016)... ... 24, 2016 , ... The Pulmonary Hypertension Association (PHA) learned ... receive two significant new grants to support its work to advance research and ... by recognizing patients, medical professionals and scientists for their work in fighting pulmonary ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 2016  Arkis BioSciences, a leading innovator in ... durable cerebrospinal fluid treatments, today announced it has ... is led by Innova Memphis, followed by Angel ... investors.  Arkis, new financing will accelerate the commercialization ... release of its in-licensed Endexo® technology. ...
(Date:6/23/2016)... , June 23, 2016 Research ... "Pharmaceutical Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, ... (Oral, Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is ... a CAGR of 6.1% in the forecast period 2016 ...
(Date:6/23/2016)... Capricor Therapeutics, Inc. ... company focused on the discovery, development and commercialization ... in its ongoing randomized HOPE-Duchenne clinical trial (Halt ... its 24-patient target. Capricor expects the trial to ... 2016, and to report top line data from ...
Breaking Medicine Technology: