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PharmMD Appoints New Director of Sales and Marketing Operations

PharmMD CEO Robert Yeager announced today the addition of Carrie H. DuRard, Director of Sales and Marketing Operations (DSMO). In her new role, DuRard assumes the responsibility of managing support functions essential to the sales force productivity and marketing reach. In addition, she will have an integral role in supporting all marketing efforts as a resource to product development, providing the link to emerging markets needs and the acquisition of new business.

DuRard comes to PharmMD with extensive sales and marketing leadership experience. By leveraging her diverse experience, DuRard has been recognized throughout her career for being a visionary and creative leader. Most recently she served as Director of Business Development for one of the fastest growing compounding pharmacies in the Southeast. Under her guidance, the business grew over 300% over a three year period of time. DuRard’s responsibilities included not only direct marketing to healthcare providers, but she also established key operational practices within the organization that maximized sales and revenue which grew international attention.

“Carrie brings an incredible mixture of Sales, Marketing, and Operations that is difficult to find in one person. As PharmMD is on a rapid pace for growth, we are fortunate to have her join us and enhance the processes needed for not only quick, but also healthy, stable growth for the long term of the organization,” said Kent Holdcroft, SVP of Sales & Marketing.

“PharmMD is the quality leader for Star Ratings Improvement and MTM Solutions. The opportunities that this leadership team has seized upon make this a very exciting time to join the company. I am thrilled to be able to step in and contribute my own skills at this time of growth to further the mission of PharmMD,” stated Carrie DuRard.

DuRard holds a BS in Mass Communications from the University of Alabama.

About PharmMD: For Health Plans or Self-Insured Employers that want to measurably improve member and employee health, PharmMD is the proven choice for pharmacy quality solutions. Founded by healthcare and pharmacy innovators, PharmMD’s outcomes-driven reporting, priority on personal touch, and scalable network are backed by performance-based pricing that guarantees fast results for Part D Star Rating improvement and the most effective Medication Therapy Management. For more information go to

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