Pfizer Launches 'Think Science Now' (nderstand. Pfizer will work with BigThin...)

Pfizer Launches 'Think Science Now'

Date:6/24/2008

nderstand. Pfizer will work with Big Think to identify company scientists and those from other research organizations who will be highlighted for the program. Think Science Now will feature one scientist for each of the weeks that NOVA scienceNOW airs on PBS this summer, including two of the scientists profiled on the show this season.

"By showcasing scientists whose passion, interesting personal stories and unique life experiences drive their work, we hope to demonstrate scientific research at its best - motivating, promising, challenging and critical to our health and well-being," said Sally Susman, senior vice president and chief communications officer at Pfizer. "We believe by sponsoring Think Science Now, Pfizer can offer inspiration for a future generation of scientists. At the same time, we hope to raise awareness and interest in the role scientists and their work play in our daily lives."

On Big Think, visitors can watch videos profiling inspiring scientists, post comments and questions, and engage the scientists in conversations.

"Big Think is excited to have the opportunity to provide audiences with stimulating interviews of some of the young and brilliant minds in various fields of science," said Peter Hopkins, co-founder of Big Think. "Our goal is to make audiences intellectually curious so they listen to what these experts have to say, share their passions, and become engaged in a dialogue on the importance of scientific discovery to our collective health, happiness and prosperity."

For 10 weeks, starting June 24, visitors to Big Think will be able to vote for the scientist whose research and enthusiasm inspires them the most. For each vote, Pfizer will donate $1 to science projects recommended by DonorsChoose.org. Working with the philanthropic Web site, Pfizer also issued a challenge to viewers to raise $20,000 to support science projects proposed by public school teachers and approved by DonorsChoose.org.

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