Petfinder.com and Merial Team Up to Ensure Animal Welfare Groups Are Prepared for Natural Disasters
SILVER SPRING, Md., March 9 /PRNewswire/ -- Petfinder.com, the largest online database of adoptable pets, is distributing $1 million worth of Honda power generators to 500 shelters and rescue groups nationwide with the help of Merial as part of Petfinder.com's Power to the Paws program, a disaster preparedness initiative launched earlier this year.
Petfinder.com found that many shelters and rescue groups did not have the tools needed to prepare for natural disasters. In response, the network of more than 12,000 animal welfare organizations developed Power to the Paws to ensure that our country's homeless animals are safe before disaster strikes. With ongoing support from Merial, the maker of HEARTGARD(R) (ivermectin) and FRONTLINE(R) brand products, and its Paws to Save Pets(SM) program, the Petfinder.com Foundation has granted $1 million worth of generators to members in need.
"It's crucial for animal welfare organizations to have a well-thought-out disaster plan and the appropriate resources before a disaster hits, so that they are not suffering afterward," said Betsy Saul, the co-founder of Petfinder.com. "Unfortunately, our network has seen how quickly disasters can devastate communities unexpectedly. We are thrilled to be able to dedicate money that will potentially save the lives of so many pets."
"With the help of our veterinary customers, Merial is proud to contribute to this important effort," said Jeannine Courser, Senior Marketing Manager, Customer Marketing Programs.
Petfinder.com is an online, searchable database of animals that need permanent homes. A directory of over 12,000 animal shelters and adoption organizations across the USA, Canada and Mexico, the organization's technology helps visitors search adoptable pets in their areas that fit their family's individual needs and preferences. In addition, Petfinder.com also offers a wealth of information about how to select a family pet and how to raise and care for an animal. The Web site is free to use. Animal shelters and placement groups can register to join Petfinder.com online and can start entering pets the same day. Petfinder.com was named one of TIME magazine's 50 Best Web Sites of 2008.
Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 5,000 people and operates in more than 150 countries worldwide. Its 2008 sales were over $2.6 billion. Merial Limited is a joint venture between Merck & Co., Inc. and sanofi-aventis. For more information, please see www.merial.com
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