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Personal Best Develops Workplace Weight Loss Program
Date:3/1/2010

Live Well! Lose Weight! Wellness program helps employers to reduce insurance costs by promoting healthy lifestyle choices among its workforce.

Birmingham, AL (PRWEB) March 1, 2010 -- Personal Best®, a leader in employee wellness solutions, announces the release of the Live Well! Lose Weight! wellness program. The program is a comprehensive 6-week wellness initiative to improve fitness and nutrition in the workplace, allowing employers an opportunity to control some of the escalating insurance costs they face.

"As people attempt to hold true to their New Year's resolutions, Personal Best has developed a weight loss program that encourages healthy habits. A change to a healthier lifestyle can ultimately lead to fewer health insurance claims, thus impacting an organization's bottom line," said President and Publisher for Personal Best, Bob Amato.

The Live Well! Lose Weight! wellness program includes a step-by-step planning guide and promotional resources such as flyers and copy that can be distributed via emails to help encourage employees during the six week program. An audio conference is also included that outlines the high costs of obesity in the workplace. In addition, the program includes a set of 12 promotional posters that were designed in cooperation with TV's Diet Detective, Charles Stuart Platkin. The program includes 100 food and fitness trackers to allow participants the ability to track their food intake, exercise,
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