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Permanent International Healthcare Marketplace and Education Center Set to Open in New York City in 2013
Date:11/20/2008

World Product Centre Finalizes Construction Plan and Begins Marketing; John Strong, Former President of the National Healthcare Purchasing Group, Consorta, Inc., to Lead Sales and Marketing Efforts

NEW YORK, Nov. 20 /PRNewswire/ -- The world's first permanent international healthcare marketplace and education center will open in less than five years, the key players driving the project said today, as plans for the Midtown Manhattan tower have been finalized and marketing has begun. World Product Centre, as the project is known, has signed an agreement with Extell Development Company, a nationally acclaimed real estate developer, and formed a joint marketing company with GNYHA Ventures, a leading healthcare business services company owned by the Greater New York Hospital Association. The joint marketing company also announced that it has tapped John Strong, former president and chief executive officer of the $4.8 billion group purchasing organization, Consorta, Inc. as its top executive. "We are moving forward with this exciting endeavor," said Israel Green, president and visionary of World Product Centre.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081120/NY47744 )

A custom-built 60-story, 1.5 million square-foot tower at 555 W 33rd Street, World Product Centre (WPC) will serve the unique commercial and educational needs of healthcare suppliers and providers. Participating companies will represent key segments of the global healthcare industry, including medical devices, diagnostics, technology, pharmaceuticals and healthcare services. Current estimates of global sales in medical devices alone stand at $336 billion.

"World Product Centre is a direct response to the evolving needs of the healthcare marketplace," said Lee H. Perlman, president of GNYHA Ventures, Inc. and a healthcare executive with m
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