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Performance Metrics -- Market Research Structure and Functions
Date:5/19/2008

CHAPEL HILL, N.C., May 19 /PRNewswire/ -- Integrate competitive intelligence skills into the overall market research function to forge deeper insights about the market and competition. More than 70% of market research organizations identify competitive intelligence as an important component of their group structure, according to Best Practices, LLC's study.

Best Practices, LLC's white paper "Developing the High-Performance Market Research Function: Study Excerpt" (available at http://www.best-in-class.com/cr207.htm) addresses tools and techniques to bring marketing, competitive intelligence, and business analysts all working together.

For more information on how we can work together to answer your pressing medical affairs business questions, visit http://www.best-in-class.com/cr207.htm or contact Cameron Tew at (919) 403- 0251, ext. 246 or ctew@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit http://www.best-in-class.com .


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