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People unwilling to swallow soda tax, size restrictions
Date:3/27/2014

to address the prevalent consumption of sugar-sweetened beverages."

Advocates of reduced sugar consumption might also want to borrow a page from the tobacco opponents' playbook, according to Niederdeppe, who has done research into the effectiveness of large-scale anti-tobacco media campaigns.

"Increasingly, health advocacy groups have focused attention on the behavior of the beverage industry, highlighting their marketing tactics aimed at young people and their heavily-funded efforts to oppose regulation. And similarly to the patterns we've seen over the years with big tobacco companies, people with negative views of soda companies are in favor of stricter regulations on their products," Niederdeppe said.

"Unlike many other health issues like alcohol and tobacco, parents have not yet been mobilized to advocate for policy strategies to change their children's beverage consumption," Niederdeppe said.

The findings of a strong positive relationship between years of education and policy support may suggest rising recognition among higher socioeconomic status groups of the value of policy interventions to reduce consumption of sugar-sweetened beverages, the study authors wrote.


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Contact: Melissa Osgood
mmo59@cornell.edu
607-255-2059
Cornell University
Source:Eurekalert

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