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People seek high-calorie foods in tough times
Date:1/22/2013

Bad news about the economy could cause you to pack on the pounds, according to a new study published in Psychological Science, a journal of the Association for Psychological Science.

The study shows that when there is a perception of tough times, people tend to seek higher-calorie foods that will keep them satisfied longer. When subconsciously primed with such messages, a "live for today" impulse is triggered causing people to consume nearly 40 percent more food than when compared to a control group primed with neutral words.

"The findings of this study come at a time when our country is slowly recovering from the onslaught of negative presidential campaign ads chalked with topics such as the weak economy, gun violence, war, deep political divides, just to name a few problem areas," said Juliano Laran, an assistant professor of marketing at the University of Miami School of Business Administration, who conducted the research with doctoral student Anthony Salerno. "Now that we know this sort of messaging causes people to seek out more calories out of a survival instinct, it would be wise for those looking to kick off a healthier new year to tune out news for a while."

Further, when the same group primed with "tough times" messages was then told the food they were sampling was low-calorie, they consumed roughly 25 percent less of the food. According to the researchers this is because if people perceive that food resources are scarce, they place a higher value on food with more calories.

Several studies were conducted as part of the research. In the first one, the researchers invited study subjects to join in a taste test for a new kind of M&M. Half the participants were given a bowl of the new candy and were told that the secret ingredient was a new, high-calorie chocolate. The other half of the participants also received a bowl of M&Ms but were told the new chocolate was low-calorie. All of the participants were told
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Contact: Anna Mikulak
amikulak@psychologicalscience.org
202-293-9300
Association for Psychological Science
Source:Eurekalert

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