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People Across the Country are Making The Switch!
Date:7/29/2009

DARIEN, Conn., July 29 /PRNewswire/ -- Now served in over 4000 schools across the nation, The Switch, a sparkling 100% juice, is expanding its availability into the retail sector. In addition to being available on-line at Amazon.com, The Switch has added key retailers Tops, D'Agostinos, Big Y, Kings and select Whole Foods in the past few months. And the list of eager retailers keeps growing with Wegmans, Price Chopper and Kroger's Eastern divisions all putting The Switch on shelves before the back-to-school rush.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090729/NY53158-a)

(Logo: http://www.newscom.com/cgi-bin/prnh/20090729/NY53158LOGO-b)

"The trend towards healthier eating and drinking continues to gain momentum with mainstream consumers," says Maura Mottolese, company president. "People want a beverage that is healthier than soda, but they don't want to sacrifice on taste or refreshment. The Switch is ideal because it delivers the great taste and bubbly refreshment people crave, without any of the junk found in traditional soft drinks. Also, since The Switch is 100% juice, contains 100% of the RDA Vitamin C and is the equivalent of two fruit servings*, it lets consumers have a guilt free refreshment -- how cool is that?" enthuses Mottolese.

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SOURCE The Switch Beverage Company
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