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Pennsylvania Resident Gets Christmas Cheer, $15,000 from ActiveAmericans.com
Date:12/24/2008

of that has been in large rewards, such as this check and the brand new Chevy Cobalt we awarded in early October. Most has been in small rewards such as gift cards like the ones we're giving away today here at Panera Bread."

"Our goal as a business is to encourage membership growth by rewarding members for participating on the site and enjoying our content. Rather than spend tens of thousands of dollars on buying media and hoping to attract visitors, we prefer to build our reputation through our membership. So far, this has worked beyond all expectations in our business plan.

"One outgrowth of the site's growth and membership participation is the formation of clubs. Today also represents the inaugural meeting of our Pittsburgh Club. To celebrate that, we are making additional donations to one of our targeted national non-profit organizations, Meals on Wheels."

ActiveAmericans.com, headquartered in Hudson, OH, is a lifestyle website appealing to adults 50 and over. Since its launch in January, 2008, it has grown rapidly averaging more than 1,000,000 hits daily. It has become a trusted source of information on critical issues facing Active Americans, including personal finances, medical developments and insurance.

AAC does not accept money from any connected with these industries, nor does it sell or rent its membership list to anyone for any reason.

Haycraft explained, "Our members earn reward points for visiting and participating. Points are exchanged for cash and other rewards. Since January, we have distributed almost $100,000 back to members through our rewards program and donations.

"This is unheard of from most small companies, much less a start-up. One company earned national publicity for its inspired search engine marketing because it gave
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