Navigation Links
Penn team receives $20 million in federal funding to establish Tobacco Center of Regulatory Science

Philadelphia -- A $20 million federal grant will create the University of Pennsylvania Tobacco Center of Regulatory Science (Penn TCORS). A first-of-its-kind regulatory science research enterprise, the new center is designed to conduct studies to inform the regulation of tobacco products to protect public health. The new grant is supported by the U.S. Food and Drug Administration (FDA) and the National Institutes of Health (NIH) and will fund research from 2103 to 2018.

The new Penn TCORS, co-led by Penn Professors Robert Hornik and Caryn Lerman, includes faculty experts from the Annenberg School for Communication, the Perelman School of Medicine, and the Wharton School. The Penn TCORS is among 14 centers from across the nation which will receive a total of up to $53 million for tobacco-related research in fiscal year 2013. The Penn TCORS will have a thematic focus on tobacco-related messaging in the complex, 21st century communication environment, with projects that address multiple levels of effect, extending from neuroscience to health policy.

Despite decades of work to reduce its prevalence, tobacco use in the United States continues to be the leading cause of preventable death and disease.

"Public communication about tobacco products has been transformed by the digital marketing revolution and the rapid diffusion of emerging social media," said Robert Hornik, PhD, Wilbur Schramm Professor of Communication and Health Policy in the Annenberg School for Communication "As a result, tobacco product information and misinformation is readily available through mass media sources such as newspapers and TV, social media such as Twitter, user commentary on media, and the cigarette package itself. Such misinformation can mislead the public to underestimate the dangers or overestimate the benefits of various tobacco products, and threatens to undermine FDA's regulatory efforts."

The Penn TCORS will carry out several projects, including:

  • A comprehensive analysis of the nature and effects of both traditional and emerging media coverage of tobacco products on youth and young adults.
  • Experimental analyses of "belief echoes" -- lingering public attitudes based on misinformation about tobacco products -- and will examine novel, theory-based corrective interventions.
  • Experimental analysis of the effects of cigarette packaging formats on smoking behavior as well as downstream biological effects.
  • Establishing the Tobacco Fact Check Core, a tobacco specific version of APPC's award-winning and, each of which uncovers fact from fiction and/or "spin" in political messages.

In addition, a new training program will provide opportunities for doctoral students and postdoctoral fellows to strengthen their research capacity in tobacco communication and regulatory science in an intensive, rigorous, multi-disciplinary environment.

"Despite massive efforts to eradicate tobacco addiction -- and some significant successes -- tobacco dependence continues to be a major public health problem," said Caryn Lerman, PhD, Mary W. Calkins Professor in the Department of Psychiatry at the Perelman School of Medicine and the Annenberg School for Communication, and Deputy Director of Penn's Abramson Cancer Center. "By marshalling the tremendous resources we have at Penn Medicine and Annenberg, we're aiming to uncover new ways of countering the insidious effects of advertising and misinformation that induce people, especially the young, to adopt this lethal habit."


Contact: Holly Auer
University of Pennsylvania School of Medicine

Related medicine news :

1. Loyola Cancer Center receives Outstanding Achievement Award
2. MU receives national award for using mind-body approach to improve health
3. Neuropsychologist receives University of Houstons highest faculty honor
4. Boston researcher, surgical oncologist receives national award
5. LA BioMed receives Grand Challenges Explorations grant
6. Lawson researcher receives 1 of first-ever Pfizer Psychiatry Research Awards
7. Dr. Arthur Slutsky, vice-president of research at St. Michaels, receives lifetime award
8. UC San Diego Superfund Research Program receives $15 million grant renewal
9. Markey receives $6.25 million to study deadly blood and bone marrow disease
10. Feola, at University of Kentucky, receives NIH grant to study cystic fibrosis
11. UC Santa Barbaras Kavli Institute receives 2 grants to explore interface of physics and biology
Post Your Comments:
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX ... Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms over ... Cut Pro X . Simply select a ProHand generator and drag it above media ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar ... M.D from the David Geffen School of Medicine at UCLA. He trained in Internal ... complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, ... Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments in ... the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article ... people are unfamiliar with. The article goes on to state that individuals are now ... of these less common operations such as calf and cheek reduction. The Los Angeles ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... June 19, ... the dangers associated with chronic pain and the benefits of holistic treatments, Serenity ... who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Revolutionary ... Oticon , industry leaders in advanced audiology ... of Oticon Opn ™, the world,s first internet ... possibilities for IoT devices.      (Photo: ... introduces a number of ,world firsts,: , ...
(Date:6/23/2016)... MEDIA, Pa. , June 23, 2016 ... treatments in an outpatient dialysis facility.  Treatments are usually ... to 6 hours per visit, including travel time, equipment ... on a patient, but especially grueling for patients who ... residents of a skilled nursing and rehabilitation centers for ...
(Date:6/23/2016)... June 23, 2016  Experian Health, the ... transforming the patient payment and care experience, ... new products and services that will enhance ... cycle offerings. These award-winning solutions will enable ... remain compliant in an ever-changing environment and ...
Breaking Medicine Technology: