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Penn Treaty Urges Americans To Plan for Their Future During Long-Term Care Awareness Week
Date:11/5/2007

Long-term care insurance provides important financial protection and peace

of mind for an aging population

ALLENTOWN, Pa., Nov. 5 /PRNewswire/ -- Penn Treaty American Corporation, a pioneer in the long-term care insurance (LTCi) industry, will join with other leading LTCi providers to increase public awareness of long-term care options during the month of November.

Faced with an aging population and high costs for long-term care, U.S. Congress has formally designated November 4-10 "Long-Term Care Awareness Week," urging citizens of all ages to learn about the potential risks and costs of long-term care, and the options available. As a pioneer and innovator in the LTCi market for over 35 years, Penn Treaty applauds this effort and invites all Americans to explore the benefits of long-term care insurance in establishing a future financial plan.

"Penn Treaty is dedicated to improving the quality of life of the nation's seniors and we're excited to take part in this important campaign-the largest grassroots awareness effort ever undertaken by the long-term care industry," said William Hunt, president and chief executive officer of Penn Treaty American Corporation. "This effort is much needed, since the vast majority of Americans have not planned for their own long-term care needs."

A 2005 article published by the Center for Retirement Research estimates that about 91 percent of adults age 55 and over had yet to purchase private long-term care insurance. And a 2006 study by AARP revealed that 80 percent of Americans either do not know or estimate well below the cost of a nursing home stay.

Long-term care services can be quite expensive. A study by America's Health Insurance Plans (AHIP) shows the average annual nursing home cost is now $75,000, and by 2030, that cost may reach $207,000. With these costs in mind, planning for long-term care needs is crucial. LTCi can help protect millions of Americans against the
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SOURCE Penn Treaty American Corporation
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