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Penn Treaty First To Offer Brain Fitness Program
Date:10/2/2007

ALLENTOWN, Pa., Oct. 2 /PRNewswire-FirstCall/ -- Penn Treaty American Corporation (NYSE: PTA), a leading long-term care insurance provider, has become the first in the industry to promote brain fitness as a tool to enrich its clients' lives. This move is part of a greater wellness initiative promoting healthy physical and mental fitness that the Company expects could revolutionize the long-term care insurance industry.

Penn Treaty is offering thousands of its policyholders the opportunity to try a computer-based mental exercise program created by Posit Science Corporation and hailed as one of the "medical breakthroughs of the year" by CNBC. The program guides users through a series of listen-and-respond exercises designed to improve memory, strengthen communication, and sharpen thinking, with the ultimate goal of delaying the onset of dementia-based impairment.

"We believe that each of our policyholders wants to maintain their independence and health well into their senior years," said Stephen R. La Pierre, Senior Vice President of Penn Treaty. "We need to be more than just a financial safety net if your health declines; insurers also have a responsibility to coach policyholders in ways of living longer, healthier lives."

La Pierre says dementia and Alzheimer's disease are the most extensive and costly causes of long-term care insurance claims. A proactive cognitive health program can give policyholders the tools they need to actively address their concerns of developing dementia. Such a program may also reduce the frequency and length of future cognitive claims.

"Scientific evidence convinced us that the Brain Fitness Program from Posit Science Corporation could really improve the cognitive abi
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SOURCE Penn Treaty American Corporation
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