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Pediatricians Want to Restrict Ads for Tobacco, Booze, Viagra
Date:9/27/2010

ball game with your children, you'll likely see beer ads. She suggested that parents point out that beer isn't necessary to have a good time.

Knight's approach is a bit more radical. "I love the Super Bowl and I think they have the greatest ads, but I would not encourage my kids to watch that game. I don't want them exposed to it. Parents have the ultimate power and can vote with their feet by not watching."

If you just can't give up watching the big game, Knight suggests using technology to your advantage: Record the game, so you can fast-forward through the commercials.

More information

The American Academy of Pediatrics offers advice on preventing substance abuse in children.

SOURCES: Lori Evans, Ph.D., psychologist, clinical assistant professor of child and adolescent psychiatry, New York University Child Study Center, New York City; John R. Knight, M.D., director, Center for Adolescent Substance Abuse Research, Children's Hospital of Boston; October 2010, Pediatrics


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