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Pediatricians Awarded for Innovative Approaches to Combat Childhood Obesity
Date:10/16/2007

National 'got milk?' Milk Mustache Campaign Recognizes 10 Pediatricians

Making Great Strides for Child Health and Wellness

WASHINGTON, Oct. 16 /PRNewswire-USNewswire/ -- With the percentage of overweight American children and teens having tripled in the last two decades, the National "got milk?" Milk Mustache Campaign is recognizing 10 pediatricians across the nation who are going above and beyond to take the nation's childhood obesity crisis into their own hands.

Since 1991, the American Academy of Pediatrics' CATCH (Community Access to Child Health) program has honored pediatricians who think outside the box when it comes to child health. This year, in partnership with the National "got milk?" Milk Mustache Campaign, 10 winners will each receive a $10,000 grant to fund innovative community programs aimed at child nutrition or obesity prevention.

From Georgia to California, each of the 10 CATCH grant winners created innovative programs addressing childhood obesity and nutrition. Programs include a teen e-nutrition site giving at-risk teens access to pediatricians and dietitians using their preferred mode of communication, a 10-week CHARM School (Choosing Healthy and Rewarding Meals) that will combine the expertise of a nutritionist, an image consultant and a pediatrician to develop healthy eating habits and life skills among urban high school students, and a PE 4 Me Jr. class in California, introducing young children to physical activity and creating healthy habits they can maintain through their childhood and into their adult years.

Program Name Recipient Location

CHARM School Danielle Dooley, Washington, D.C.

MD

Get Fit and Go Sandra Moore, MD Atlanta, Ga.

Obesity Recognition in Schools Denise Edwards, MD Tampa, Fla.

Early Start Diabetes Program Christine Taft, MD Fallbrook,

Calif.

Teen Clinic Nutrition Services Carole Kohen, MD Manchester, N.H.

PE 4 Me Jr. Michael Weiss, MD Orange County,

Calif.

FitnessRocks! Lisa Sylvia, MD Lee, Mass.

Eat & Live Well: Pacific Islanders Venus Villalva, MD Salt Lake

County, UT

Improving Children's Food Choices & Karen Walker, MD Oak Park, Ill.

Exercise

"Weigh Cool" -- eNutrition for Teens Susan Woolford, MD Ann Arbor, Mich.

"As pediatricians, we recognize the importance of helping kids develop healthy habits early on -- and good nutrition tops the list," said Dr Frank Greer, chair of the nutrition committee for the American Academy of Pediatrics. "Children are still missing the mark when it comes to healthy nutrition. It's inspiring to see innovative programs like these that help kids take action for better health."

While obesity is on the rise, child nutrition remains sub-par. Nearly three quarters of kids (ages 2 to 9) are missing out on the recommendations for vegetables and about half are missing the mark when it comes to fruits and grains. More than half of all kids are also missing out when it comes to milk and milk products, leaving nine out of 10 teenage girls and seven out of 10 teenage boys failing to meet the recommendations for calcium -- a nutrient critical for growing bodies (1).

Milk and Child Nutrition

Drinking milk can help children and teens get the nutrients they need. According a recent report on America's beverage habits, What America Drinks, milk was the top beverage source for calcium, vitamin A, protein, potassium, phosphorus, zinc and magnesium for kids and teenagers. On average, kids and preteens who consumed higher amounts of milk and lower amounts of nutrient-poor sweetened beverages had more than double the calcium intake of their peers who drank higher amounts of sweetened beverages and lower amounts of milk (2). Plus, some research suggests drinking the recommended two to three servings of lowfat or fat free milk every day may also contribute toward maintaining a healthy weight (3-8).

Milk contains nine essential nutrients, including calcium, vitamins A, D and B12, protein, potassium, riboflavin, niacin and phosphorus. For more information about the health benefits of milk, visit http://www.thinkaboutyourdrink.com.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.thinkaboutyourdrink.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

1. What We Eat in America, NHANES 2001-2002: Usual Nutrient Intakes from

Food Compared to Dietary Reference Intakes;

http://www.ars.usda.gov/foodsurvey

2. What America Drinks is a comprehensive analysis of U.S. beverage

consumption that was conducted by ENVIRON International Corporation.

The report analyzed data from more than 10,000 Americans ages 4 and

older who participated in the government's National Health and

Nutrition Examination Survey (NHANES) 1999-2000 and 2001-2002 and

provided reasonable dietary reports of food/beverage intakes.

Relationships between selected patterns of beverage use, nutrient

intakes and body mass index (BMI) were examined.

3. Moore LL, Bradlee LM, Gao DI, Singer M. Low dairy intake in early

childhood predicts excess body fat gain. Obesity. 2006;14:1010-1018.

4. Novotny R, Daida YG, Acharya S, Grove JS, Vogt TM. Dairy intake is

associated with lower body fat and soda intake with greater weight in

adolescent girls. Journal of Nutrition. 2004;134:1905-1909.

5. Phillips SM, Bandini LG, Cyr H, Colclough-Douglas S, Naumava E, Must A.

Dairy food consumption and body weight and fatness studied

longitudinally over the adolescent period. International Journal of

Obesity. 2003;27:1106-1113.

6. Teegarden D. The influence of dairy product consumption on body

composition. Journal of Nutrition. 2005; 135:2749-2752.

7. Zemel MB, Thompson W, Milstead A, Morris K, Campbell P. Calcium and

dairy acceleration of weight and fat loss during energy restriction in

obese adults. Obesity Research. 2004. 12(4):582-590.

8. Melanson EL, Donahoo WT, Dong F, Ida T, Zemel MB. Effect of low- and

high-calcium dairy-based diets on macronutrient oxidation in humans.

Obesity Research. 2005;13:2102-12.


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SOURCE The Milk Processor Education Program
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