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Pediatric Patients and Siblings Enjoy Beverly Hills Beauty Makeover
Date:4/28/2010

Girls heading out to a beauty salon in Beverly Hills may hardly qualify as news, except if the girls in the salon chair are battling cancer or other serious illness. Then, the salon date becomes an exciting event anticipated weeks in advance.

(PRWEB) April 28, 2010 -- On May 16, 2010, at the Tipperary Hair Salon in Beverly Hills, California, approximately 35 such girls and their sisters ages 4 and up will be pampered during a "Beauty Makeover and Arts and Crafts Party," under the auspices of Chai Lifeline West Coast, the regional branch of the acclaimed health service organization. For nearly 25 years, Chai Lifeline has provided crucial emotional, social and financial support to families coping with the short- and long-term repercussions of life-threatening and lifelong pediatric illness.

"Serious illness, and the medical treatment needed to cure or contain it, exacts a heavy toll on a girl’s self image as much as on her physical health,” said Randi Grossman, MPH, director of Chai Lifeline West Coast. “Beauty Day gives them an emotional and social boost. They'll be pampered by the wonderful staff and by our volunteers, who will help them with arts and crafts projects, making smoothies, and other special activities we have planned. They will leave feeling prettier on the outside and on the inside as well.”

The event is also important to moms and siblings. Khayyh Cohen, now almost 6, underwent four surgeries and two years of exhausting treatment for aplastic anemia beginning in June 2007. Her mother, Sara, noted that last year's Beauty Day was typical of Chai Lifeline's work. "My daughter had to wear a protective mask since she was still having treatment, but she had her hair and nails done and had a lot of fun. And her sisters Daniella and Sophie, who are 11 and 8, loved it also. Like all of Chai Lifeline's programs and services, Beauty
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