Pedal Your Way to Better Health, Rewards With Blue Cross' New 'do cycl... (s or do water bottle Participat...)

Pedal Your Way to Better Health, Rewards With Blue Cross' New 'do cycle' Program

Date:7/10/2008

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Participating bike retailers include all Minnesota locations of Erik's Bike Shop, Freewheel Bike, and Penn Cycle & Fitness.

"Daily physical activity can reduce your risk of heart disease, stroke, diabetes and other illnesses. Bicycling is not only fun, it's also a very easy way to become more physically active," said Dr. Marc Manley, vice president and medical director for population health at Blue Cross. "Whether commuting to school or work or just for recreation, time spent on a bike is a good investment in improving your health."

Physical inactivity and unhealthy eating, combined, are the second leading cause of preventable death in the United States, and are responsible for millions of dollars in health care costs in Minnesota annually. To address this problem, Blue Cross developed the do Campaign, which encourages Minnesotans to get at least 30 minutes of physical activity every day, as recommended by the U.S. Centers for Disease Control and Prevention.

The do Campaign is part of Blue Cross' Prevention Minnesota initiative and is funded entirely by Blue Cross' settlement proceeds from its historic lawsuit against the tobacco companies. Prevention Minnesota tackles preventable heart disease and cancer by addressing their root causes -- tobacco use, physical inactivity and unhealthy eating. For information about Prevention Minnesota visit http://www.bluecrossmn.com/preventionminnesota.

Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota's first health plan and continues to carry out its charter mission today: to promote a wider, more economical and timely availability of health services for the people of Minnesota. A nonprofit, taxable organization, Blue Cross is the largest health plan based in Minnesota, covering 2.9 million members in Minnesota and
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