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Pedal Your Way to Better Health, Rewards With Blue Cross' New 'do cycle' Program
Date:7/10/2008

Health Plan Teams Up with Local Bike Shops to Encourage More Cycling This

Summer

EAGAN, Minn., July 10 /PRNewswire/ -- Blue Cross and Blue Shield of Minnesota (Blue Cross) wants more Minnesotans to reap the benefits of "pedal power" this summer. The health plan's do Campaign has teamed up with Minnesota bicycle shops to create a new "do cycle" program where people can earn a range of free and discounted merchandise, based on the number of miles ridden.

"Minnesota has more miles of paved bike trails than any other state, and Minneapolis ranks second behind Portland, Oregon for having the highest percentage of people who bike to work," explained Jill Chamberlain, health improvement project manager with Blue Cross. "So, we're excited to be working with the various bike shops on this program. Whether you're an avid rider or need to dust off that bike sitting in the garage, we want to encourage people of all ages to get pedaling," added Chamberlain.

To get started in the "do cycle" program, sign up at http://www.do-groove.com. Follow the instructions online and pick one of the 20+ participating bike shops. Once registered, cyclists go to their selected bike shop to record their bike's current computer/odometer mileage (bikes need to be equipped with a mileage-tracking device and can be purchased for as little as $20, not including installation costs). Cyclists can redeem their miles once they reach any of the following milestones:

-- 50 miles -- earns a free do water bottle

-- 100 miles -- earns 10 percent off purchase at the selected bike shop

-- 200 miles -- earns 10 percent off purchases at the selected bike shop,

plus either a free pair of do cycle socks or a do water bottle

-- 400 miles -- earns 10 percent off purchases at the selected bike shop,

plus either a free do cycle T-shirt, pair of do cycle socks or do water

bottle

Participating bike retailers include all Minnesota locations of Erik's Bike Shop, Freewheel Bike, and Penn Cycle & Fitness.

"Daily physical activity can reduce your risk of heart disease, stroke, diabetes and other illnesses. Bicycling is not only fun, it's also a very easy way to become more physically active," said Dr. Marc Manley, vice president and medical director for population health at Blue Cross. "Whether commuting to school or work or just for recreation, time spent on a bike is a good investment in improving your health."

Physical inactivity and unhealthy eating, combined, are the second leading cause of preventable death in the United States, and are responsible for millions of dollars in health care costs in Minnesota annually. To address this problem, Blue Cross developed the do Campaign, which encourages Minnesotans to get at least 30 minutes of physical activity every day, as recommended by the U.S. Centers for Disease Control and Prevention.

The do Campaign is part of Blue Cross' Prevention Minnesota initiative and is funded entirely by Blue Cross' settlement proceeds from its historic lawsuit against the tobacco companies. Prevention Minnesota tackles preventable heart disease and cancer by addressing their root causes -- tobacco use, physical inactivity and unhealthy eating. For information about Prevention Minnesota visit http://www.bluecrossmn.com/preventionminnesota.

Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota's first health plan and continues to carry out its charter mission today: to promote a wider, more economical and timely availability of health services for the people of Minnesota. A nonprofit, taxable organization, Blue Cross is the largest health plan based in Minnesota, covering 2.9 million members in Minnesota and nationally through its health plans or plans administered by its affiliated companies. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to http://www.bluecrossmn.com to learn more about Blue Cross and Blue Shield of Minnesota.


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SOURCE Blue Cross and Blue Shield of Minnesota
Copyright©2008 PR Newswire.
All rights reserved

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