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Peapod Expands NutriFilter Shopping Tool With Healthy Ideas Program
Date:3/3/2009

an be an invaluable tool in educating children on healthy eating habits. According to the Center of Disease Control and Prevention Magazine, most young people are not following recommendations set forth in the Dietary Guidelines for Americans. Of U.S. youth ages 6-19, 67% exceed dietary guideline recommendations for fat intake and 72% exceed recommendations for saturated fat intake. By engaging children in the Peapod shopping experience, parents and teachers can use NutriFilter as a tool to educate children on the nutritional values they should look for when picking a meal or snack. It is also a handy tool for adults and children who must choose foods carefully because of allergies and dietary restrictions.

How to Use NutriFilter

NutriFilter is available to anyone who visits Peapod.com. Shoppers simply choose from nine programs including Dairy-free, Egg-free, Gluten-free, Healthy Ideas, Peanut-free, USDA Good Fiber, USDA Low Fat, USDA Low Sodium and Weight Watchers(R). Shoppers search and shop on Peapod as usual, and the items in each category that meet the selected program's criteria will be displayed at the top of the list and clearly identified by the plan icon.

Shoppers can also use NutriFilter to design a custom plan to manage multiple aspects of their diet. Using a blank nutrition panel like those seen on all packaged products, consumers enter a maximum for calories, grams of fat, milligrams of potassium, etc., select their icon, and then activate their custom plan to identify the products in each category that meet all of their criteria. NutriFilter also provides the guidelines for each nutritional component. Interested in how many grams of fiber qualify a food as high-fiber? Click on the Dietary Fiber icon on your virtual label to find your answer, and then specify how many grams of fiber you'd like the items in your own customized "High Fiber Plan" to contain. Use NutriFilter to fill a shopping ca
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