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Peapod Expands NutriFilter Shopping Tool With Healthy Ideas Program
Date:3/3/2009

More Than Half of America's Youth Exceed Recommended Fat Intake; Online Tools Can Help Families Start a Healthy Diet Makeover

QUINCY, Mass., March 3 /PRNewswire/ -- Continuing its tradition of providing innovative online grocery shopping services, Peapod has expanded its NutriFilter sorting feature to include a category for Healthy Ideas, the in-store nutritional labeling program recently launched at sister companies, Stop & Shop and Giant Food. Customers can now easily find the most nutritious foods whether they are shopping at their local store or online at Peapod.

NutriFilter acts as a virtual nutritionist, reading product labels and highlighting items that fit a shopper's specific health and nutrition needs from categories like Gluten-free to low-sodium. With the introduction of the Healthy Ideas labeling plan, Peapod shoppers can quickly identify foods that have less fat, saturated fat, cholesterol and sodium. Healthy Ideas items are also guaranteed to be a good source of at least one nutrient, including protein, fiber, vitamins A or C, or the minerals calcium or iron.

"We know families want to make healthier food choices, but don't always have the time to read complicated labels and research what products are best," said Paulette Thompson, health and wellness manager at Stop & Shop and Giant Food. "By selecting NutriFilter's Healthy Ideas plan, Peapod shoppers can easily and quickly find the most nutritious products throughout the online store. Plus, since Peapod shoppers are filling their grocery baskets from the comfort of their home or office, there's less temptation for impulse and snack purchases like unhealthy candy and snacks found in the check-out aisle."

Parents and teachers will find that NutriFilter c
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SOURCE Peapod
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