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Peapod Expands NutriFilter Shopping Tool With Healthy Ideas Program
Date:3/3/2009

More Than Half of America's Youth Exceed Recommended Fat Intake; Online Tools Can Help Families Start a Healthy Diet Makeover

QUINCY, Mass., March 3 /PRNewswire/ -- Continuing its tradition of providing innovative online grocery shopping services, Peapod has expanded its NutriFilter sorting feature to include a category for Healthy Ideas, the in-store nutritional labeling program recently launched at sister companies, Stop & Shop and Giant Food. Customers can now easily find the most nutritious foods whether they are shopping at their local store or online at Peapod.

NutriFilter acts as a virtual nutritionist, reading product labels and highlighting items that fit a shopper's specific health and nutrition needs from categories like Gluten-free to low-sodium. With the introduction of the Healthy Ideas labeling plan, Peapod shoppers can quickly identify foods that have less fat, saturated fat, cholesterol and sodium. Healthy Ideas items are also guaranteed to be a good source of at least one nutrient, including protein, fiber, vitamins A or C, or the minerals calcium or iron.

"We know families want to make healthier food choices, but don't always have the time to read complicated labels and research what products are best," said Paulette Thompson, health and wellness manager at Stop & Shop and Giant Food. "By selecting NutriFilter's Healthy Ideas plan, Peapod shoppers can easily and quickly find the most nutritious products throughout the online store. Plus, since Peapod shoppers are filling their grocery baskets from the comfort of their home or office, there's less temptation for impulse and snack purchases like unhealthy candy and snacks found in the check-out aisle."

Parents and teachers will find that NutriFilter can be an invaluable tool in educating children on healthy eating habits. According to the Center of Disease Control and Prevention Magazine, most young people are not following recommendations set forth in the Dietary Guidelines for Americans. Of U.S. youth ages 6-19, 67% exceed dietary guideline recommendations for fat intake and 72% exceed recommendations for saturated fat intake. By engaging children in the Peapod shopping experience, parents and teachers can use NutriFilter as a tool to educate children on the nutritional values they should look for when picking a meal or snack. It is also a handy tool for adults and children who must choose foods carefully because of allergies and dietary restrictions.

How to Use NutriFilter

NutriFilter is available to anyone who visits Peapod.com. Shoppers simply choose from nine programs including Dairy-free, Egg-free, Gluten-free, Healthy Ideas, Peanut-free, USDA Good Fiber, USDA Low Fat, USDA Low Sodium and Weight Watchers(R). Shoppers search and shop on Peapod as usual, and the items in each category that meet the selected program's criteria will be displayed at the top of the list and clearly identified by the plan icon.

Shoppers can also use NutriFilter to design a custom plan to manage multiple aspects of their diet. Using a blank nutrition panel like those seen on all packaged products, consumers enter a maximum for calories, grams of fat, milligrams of potassium, etc., select their icon, and then activate their custom plan to identify the products in each category that meet all of their criteria. NutriFilter also provides the guidelines for each nutritional component. Interested in how many grams of fiber qualify a food as high-fiber? Click on the Dietary Fiber icon on your virtual label to find your answer, and then specify how many grams of fiber you'd like the items in your own customized "High Fiber Plan" to contain. Use NutriFilter to fill a shopping cart full of healthy products -- then complete your purchase online for convenient delivery or print the list to bring to the store.

About Peapod

Founded in 1989 as a smart shopping option for busy people, Peapod today stands as the country's leading Internet grocer, serving the metro areas of Boston, Chicago, Hartford, Milwaukee, New Haven, Providence and Washington, D.C., Suburban New York City and communities in the states of Connecticut, Indiana, Illinois, Maryland, Massachusetts, New Jersey, New York, Rhode Island and Virginia. The Skokie, Illinois-based company, a wholly-owned subsidiary of Royal Ahold in The Netherlands, has made over 13 million deliveries. For more information on Peapod, call 1.800.5.PEAPOD (573.2763), or visit www.peapod.com.


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SOURCE Peapod
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