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Payless and Shoppers Take Steps In the Fight Against Breast Cancer This October
Date:9/22/2009

TOPEKA, Kan., Sept. 22 /PRNewswire-FirstCall/ -- This October, Payless will inspire shoppers to show their support for breast cancer awareness with this year's must-have accessory item - the 2009 Payless Breast Cancer Awareness charm bracelet benefitting Susan G. Komen for the Cure(R), the world's leading breast cancer advocacy organization. The nation's largest specialty footwear retailer is, once again, proud to offer a limited-edition, breast cancer awareness item for just $2 in all its stores and Payless.com(R) - an accessible price that enables more people to support the cause.

"Now more than ever it is important that affordable breast cancer awareness items be available to consumers who want to show their support for this important cause," said LuAnn Via, CEO and president for Payless. "The popularity of our breast cancer awareness program over the past five years exemplifies how strongly Payless shoppers feel about supporting this cause. It also demonstrates how a small purchase of just $2 can help raise millions."

Since its inception in 2003, Payless has raised more than $2.5 million through its Taking Steps to Fight Breast Cancer program and has joined the ranks of Susan G. Komen for the Cure's "Million Dollar Council." Payless said it will again partner with shoppers who buy the item; the retailer then donates 100 percent of the net profits from the bracelet sales to Susan G. Komen for the Cure to help fund life-saving research and community outreach programs.

The limited-edition Payless Breast Cancer Awareness bracelet features a dangling charm with the iconic breast cancer awareness ribbon (inscribed with 2009), accompanied by several "floating" silver-toned balls on an elastic pink multi-band that can be easily be adjusted -- making it the perfect breast cancer awareness fashion statement for wrists of any size.

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SOURCE Payless ShoeSource, Inc.
Copyright©2009 PR Newswire.
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