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Patients Beyond Borders Thailand Edition to Launch in September
Date:7/14/2009

Land of Smiles to release guidebook showcasing medical services

Chapel Hill, NC (PRWEB) July 14, 2009 -- Healthy Travel Media and the Tourism Authority of Thailand jointly announce the launch of Patients Beyond Borders: Thailand Edition, to be published in English for international distribution in September 2009.

Produced in collaboration with the Tourism Authority of Thailand and supported by hospitals and related government and private organizations, the 222-page guidebook will feature 32 pages of color inserts and offer an in-depth overview of Thailand's international hospitals, selected health travel agents, nearby recovery and guest accommodations, and area travel information.

"As one of the original countries to support and promote medical tourism, it's easy to see why Thailand's excellent healthcare system and unsurpassed hospitality have positioned Thailand as a robust destination for medical and wellness travel," says Josef Woodman, CEO of Healthy Travel Media.

Thailand was one of the earliest international medical tourism hubs, first as a destination for cosmetic surgery, and in the past decade as one of the leading destinations for patients seeking medical care abroad. Last year Thailand welcomed 1.2 million patients from more than 190 countries for a wide variety of procedures. Costs of medical procedures in Thailand are typically 30-80% lower than those in North America, Europe, and the Middle East.

"Thailand has emerged as one of the world's major destinations for medical services. The combination of first-class medical facilities, five-star hotels and serviced apartments, spas, wellness clinics, and myriad tourist attractions has contributed to Thailand's popularity," says Juthaporn Rerngronasa, Deputy Governor for Marketing Communications, Tourism Authority of Thailand. "We are pleased that our partnership with Patients Beyond Borders will further advance awareness of Thailand as an important destination for medical tourism."

Patients Beyond Borders: Thailand Edition will be available in bookstores and at online retail channels throughout the world. The eBook edition will be available through Kindle, Sony Reader, ebrary, and Lulu. Booksellers wishing to carry the Thailand Edition should contact Publisher's Group West, www.pgw.com.

About the Tourism Authority of Thailand
Established in 1960, the Tourism Authority of Thailand (TAT) is responsible for promotion of the national tourism industry and its related sectors. TAT also supplies information on tourist destinations to the general public, and utilizes various forms of media to attract travelers to Thailand.

For nearly 50 years, TAT has played a significant role in national tourism activities that have encouraged Thai and international tourists to experience the incredible variety of tourism destinations available. Thirty-five local and 22 overseas TAT offices disseminate Thailand tourism information worldwide, and extend a cordial invitation to everyone to see the beauty of Thailand.

For more information about TAT, please contact:

Tourism Authority of Thailand
1600 New Phetchaburi Road
Makkasan, Ratchathewi
Bangkok, THAILAND 10400
Tel: 66 02 250.5500
Fax: 66 02 250.5511
Website: www.tourismthailand.org
Email: center@tat.or.th

About Healthy Travel Media
Healthy Travel Media, an independent imprint based in Chapel Hill, NC, publishes books, eBooks, and Web-based consumer reference information on medical tourism and wellness travel. Patients Beyond Borders is available at Amazon and bookstores everywhere. Patients Beyond Borders: Thailand Edition is one of a series of country-specific editions. For more information, visit www.patientsbeyondborders.com.

For media queries, please contact:
United States
Judy Orchard
Tel: 1 919 545.0668
Website: www.patientsbeyondborders.comEmail: jorchard@patientsbeyondborders.com

Qualified members of the media are invited to request a review copy; please contact jorchard@patientsbeyondborders.com.

Read the full story at http://www.prweb.com/releases/2009/07/prweb2636384.htm.


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