Navigation Links
Patients “Self-Refer” To Practices With Health Care Transparency Tools
Date:11/4/2013

NEW ORLEANS, LA (PRWEB) November 04, 2013

When consumers want a restaurant suggestion or a hotel recommendation, they often turn to the web. More than ever, patients do the same as they search for a doctor – and practices need to have a robust digital presence if they want to drive patient acquisition.

Jamie Cesaretti, MD of Orlando Physicians Specialists will co-present a case study with Jeff Cutler, executive vice president of Vitals, showing how group practices and hospitals can leverage online marketing tools to drive patient acquisition among the empowered consumer at 9:00 a.m., Nov. 6 at the 17th Annual Greystone Healthcare Internet Conference in New Orleans, LA.

Since October 2010, Dr. Cesaretti’s medical group has dramatically increased the number of onlines reviews from their patients by including direct links from their website to their doctors’ profiles on Vitals, as well as providing in-office marketing material asking patients to provide reviews on Vitals. In addition, the medical group used Vitals’ Patient Link program to enhance and promote doctors on the doctor search website. Vitals also provides a physician profile builder that Dr. Cesaretti’s group used to manage the reputation of each of their doctors – adding photos, information about their expertise, and responding to patient reviews.

By optimizing and localizing their online presence, the group has been able to convert online searches into patient visits. In fact, the Vitals Patient Link program has resulted in about 170 additional leads each month for the practice, which only has 37 doctors.

“Nowadays, patients know to look at several sites in order to corroborate information,” said Dr. Cesaretti. “As they search online, they want to see practices that have high visibility in search engines and they want to read patient reviews. This gives them the confidence to go ahead and schedule the appointment or procedure.”

Dr. Cesaretti’s presentation provides a case study of how patients today research their medical choices online – from procedures to physicians – and find his health center through their online marketing efforts with Vitals. Cutler will discuss how increasing fragmentation in the health care marketplace makes it critical for practices to increase their digital footprint.

“The Greystone event provides an important opportunity to bring together top healthcare executives responsible for growing their organizations’ online visibility and patient acquisition with leading internet health services,” added Cutler. “Leveraging patient ratings and tools like Vitals Patient Link allow practices to gain visibility among patients in an increasingly competitive healthcare landscape.”

About Vitals
Vitals aims to make better health possible. We are a leader in providing online tools that enable healthcare consumers to make informed decisions about both the quality and cost of their medical care. Through health plans, hospitals, and our leading consumer websites, Vitals helps more than 150 million people each year access information for better, more affordable care.

Learn more at vitals.com, visit Vitals on Facebook or connect with Vitals on Twitter.

About First Radiation Oncology Group/ Orlando Physician Specialists/Premier Physicians of New York
FROG’s network of Cancer Centers throughout the New York, Florida and Georgia region is dedicated to providing opportunities for you and your family members to participate in a tremendous number of cancer research trials sponsored by the National Cancer Institute and numerous other leading institutions and organizations.

Read the full story at http://www.prweb.com/releases/2013/11/prweb11300248.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Weighing in: 3 years post-op bariatric surgery patients see big benefits, Pitt study says
2. ScribeAmerica and Ochsner Health System Partner to Provide Efficient, Cost Conscious Healthcare for Patients
3. Diet Doc Hormone Diets & Weight Loss Plans Now Offer Consistent, New Unlimited Support to Aggressively Fight Body Fat and Help Patients Quickly Lose Weight
4. Percutaneous repair of valve leaks: A new treatment for patients at high risk of cardiac surgery
5. Patients with heart failure need specialist care
6. New Report: The Online Experience of Sarcoma Patients and Supporters
7. Diet Doc Hormone Diets & Weight Loss Plans Reveal Healthy Weight Loss Treatments, Newly Enhanced by a Low Fat Diet, That Help Patients Reach Their Ideal Body Weight
8. Studies: Current hepatitis C treatments cant be used by more than half of patients; others lose opportunity for treatment
9. A Radiology Workflow Solution for Veterinarians and Their Animal Patients Launched
10. Fairfield CT Dentist Utilizes New Technology to Help Patients
11. New York, NY Gum Disease Patients can Now Receive Gentle Gum Disease Surgery with a Laser from Dr. Neda Azadivatan of Precision Periodontics & Dental Implants
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... Global Healthcare Management’s 4th ... Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s CEO, ... The fun run is geared towards children of all ages; it is a non-competitive, ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... “America On ... Christian identity. “America On The Brink” is the creation of published author, William ... several great-grandchildren. As a WWII veteran, he spent thirty years in the Navy. ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), one ... an innovative new design of the shoulder pad. The shoulder pad provides optimal ... controlling your pain while using cold therapy. By utilizing ice and water that is ...
(Date:10/12/2017)... ... 12, 2017 , ... HMP , a leader in healthcare events and ... Eddie Digital Award for ‘Best B-to-B Healthcare Website.’ Winners were announced during the Eddie ... annual award competition recognizes editorial and design excellence across a range of sectors. This ...
(Date:10/12/2017)... , ... October 12, 2017 , ... ... $3,296 in property taxes a year. In some states—like New York, New Jersey, ... By contrast, many overseas retirement havens have extremely low property-tax rates, which contributes ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... 2017  According to the Centers for Disease Control and Prevention (CDC), ... PhysicianOne Urgent Care is helping communities across Massachusetts , ... by offering no-cost* flu shots through the end of the month. ... insurance regulations. ... get a flu shot is by the end of October, according to ...
(Date:10/2/2017)... 2, 2017  Eli Lilly and Company (NYSE: ... the third quarter of 2017 on Tuesday, October 24, ... that day with the investment community and media to ... conference call will begin at 9 a.m. Eastern time. ... live webcast of the conference call through a link ...
(Date:10/2/2017)... 2017 The Rebound mobile app is poised to ... the tide of prescription drug addiction. The app empowers users ... and stepping down their dosage in a safe, controlled manner ... 2017; the first 100,000 people to sign up will enjoy ... ...
Breaking Medicine Technology: