Navigation Links
Patients “Self-Refer” To Practices With Health Care Transparency Tools

NEW ORLEANS, LA (PRWEB) November 04, 2013

When consumers want a restaurant suggestion or a hotel recommendation, they often turn to the web. More than ever, patients do the same as they search for a doctor – and practices need to have a robust digital presence if they want to drive patient acquisition.

Jamie Cesaretti, MD of Orlando Physicians Specialists will co-present a case study with Jeff Cutler, executive vice president of Vitals, showing how group practices and hospitals can leverage online marketing tools to drive patient acquisition among the empowered consumer at 9:00 a.m., Nov. 6 at the 17th Annual Greystone Healthcare Internet Conference in New Orleans, LA.

Since October 2010, Dr. Cesaretti’s medical group has dramatically increased the number of onlines reviews from their patients by including direct links from their website to their doctors’ profiles on Vitals, as well as providing in-office marketing material asking patients to provide reviews on Vitals. In addition, the medical group used Vitals’ Patient Link program to enhance and promote doctors on the doctor search website. Vitals also provides a physician profile builder that Dr. Cesaretti’s group used to manage the reputation of each of their doctors – adding photos, information about their expertise, and responding to patient reviews.

By optimizing and localizing their online presence, the group has been able to convert online searches into patient visits. In fact, the Vitals Patient Link program has resulted in about 170 additional leads each month for the practice, which only has 37 doctors.

“Nowadays, patients know to look at several sites in order to corroborate information,” said Dr. Cesaretti. “As they search online, they want to see practices that have high visibility in search engines and they want to read patient reviews. This gives them the confidence to go ahead and schedule the appointment or procedure.”

Dr. Cesaretti’s presentation provides a case study of how patients today research their medical choices online – from procedures to physicians – and find his health center through their online marketing efforts with Vitals. Cutler will discuss how increasing fragmentation in the health care marketplace makes it critical for practices to increase their digital footprint.

“The Greystone event provides an important opportunity to bring together top healthcare executives responsible for growing their organizations’ online visibility and patient acquisition with leading internet health services,” added Cutler. “Leveraging patient ratings and tools like Vitals Patient Link allow practices to gain visibility among patients in an increasingly competitive healthcare landscape.”

About Vitals
Vitals aims to make better health possible. We are a leader in providing online tools that enable healthcare consumers to make informed decisions about both the quality and cost of their medical care. Through health plans, hospitals, and our leading consumer websites, Vitals helps more than 150 million people each year access information for better, more affordable care.

Learn more at, visit Vitals on Facebook or connect with Vitals on Twitter.

About First Radiation Oncology Group/ Orlando Physician Specialists/Premier Physicians of New York
FROG’s network of Cancer Centers throughout the New York, Florida and Georgia region is dedicated to providing opportunities for you and your family members to participate in a tremendous number of cancer research trials sponsored by the National Cancer Institute and numerous other leading institutions and organizations.

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Weighing in: 3 years post-op bariatric surgery patients see big benefits, Pitt study says
2. ScribeAmerica and Ochsner Health System Partner to Provide Efficient, Cost Conscious Healthcare for Patients
3. Diet Doc Hormone Diets & Weight Loss Plans Now Offer Consistent, New Unlimited Support to Aggressively Fight Body Fat and Help Patients Quickly Lose Weight
4. Percutaneous repair of valve leaks: A new treatment for patients at high risk of cardiac surgery
5. Patients with heart failure need specialist care
6. New Report: The Online Experience of Sarcoma Patients and Supporters
7. Diet Doc Hormone Diets & Weight Loss Plans Reveal Healthy Weight Loss Treatments, Newly Enhanced by a Low Fat Diet, That Help Patients Reach Their Ideal Body Weight
8. Studies: Current hepatitis C treatments cant be used by more than half of patients; others lose opportunity for treatment
9. A Radiology Workflow Solution for Veterinarians and Their Animal Patients Launched
10. Fairfield CT Dentist Utilizes New Technology to Help Patients
11. New York, NY Gum Disease Patients can Now Receive Gentle Gum Disease Surgery with a Laser from Dr. Neda Azadivatan of Precision Periodontics & Dental Implants
Post Your Comments:
(Date:6/24/2016)... , ... June 24, 2016 , ... Comfort Keepers® of ... Cancer Society and the Road To Recovery® program to drive cancer patients to and ... other adults to ensure the highest quality of life and ongoing independence. Getting ...
(Date:6/24/2016)... ... ... People across the U.S. are sharpening their pencils and honing their writing ... which patients and their families pay tribute to a genetic counselor by nominating him ... Genetic Counselors (NSGC) Annual Education Conference (AEC) this September. , In April, Genome ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute ... Dr. Barry M. Weintraub as a prominent plastic surgeon and the network’s newest ... world, and the most handsome men, look naturally attractive. Plastic surgery should be ...
(Date:6/24/2016)... ... 24, 2016 , ... Strategic Capital Partners, LLC (SCP) in ... investment capital for emerging technology companies. SCP has delivered investment events and ... more than a million dollars of capital investment for five companies. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Venture Construction Group (VCG) sponsors ... on June 20th at the Woodmont Country Club at 1201 Rockville Pike, Rockville, Maryland, ... to helping service members that have been wounded in battle and their families. Venture ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 Research and Markets has ... Global Analysis (United States, China, Japan, Brazil, United Kingdom, ... their offering. Surgical ... business planners, provides surgical procedure volume data in a ... an in-depth analysis of growth drivers and inhibitors, including ...
(Date:6/23/2016)... -- The Biotechnology industry might still be ... opportunities to investors. assesses the recent performances of ... XON ), Vertex Pharmaceuticals Inc. (NASDAQ: ... ), and Regeneron Pharmaceuticals Inc. (NASDAQ: REGN ... complimentary trade alerts at: ...
(Date:6/23/2016)... , June 23, 2016 Leading BioSciences ... address medical conditions resulting from a breakdown of ... appointed Greg Doyle as chief executive ... BioSciences, executive management team and board of directors, ... financial officer. He will provide continued leadership and ...
Breaking Medicine Technology: