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Patients “Self-Refer” To Practices With Health Care Transparency Tools
Date:11/4/2013

NEW ORLEANS, LA (PRWEB) November 04, 2013

When consumers want a restaurant suggestion or a hotel recommendation, they often turn to the web. More than ever, patients do the same as they search for a doctor – and practices need to have a robust digital presence if they want to drive patient acquisition.

Jamie Cesaretti, MD of Orlando Physicians Specialists will co-present a case study with Jeff Cutler, executive vice president of Vitals, showing how group practices and hospitals can leverage online marketing tools to drive patient acquisition among the empowered consumer at 9:00 a.m., Nov. 6 at the 17th Annual Greystone Healthcare Internet Conference in New Orleans, LA.

Since October 2010, Dr. Cesaretti’s medical group has dramatically increased the number of onlines reviews from their patients by including direct links from their website to their doctors’ profiles on Vitals, as well as providing in-office marketing material asking patients to provide reviews on Vitals. In addition, the medical group used Vitals’ Patient Link program to enhance and promote doctors on the doctor search website. Vitals also provides a physician profile builder that Dr. Cesaretti’s group used to manage the reputation of each of their doctors – adding photos, information about their expertise, and responding to patient reviews.

By optimizing and localizing their online presence, the group has been able to convert online searches into patient visits. In fact, the Vitals Patient Link program has resulted in about 170 additional leads each month for the practice, which only has 37 doctors.

“Nowadays, patients know to look at several sites in order to corroborate information,” said Dr. Cesaretti. “As they search online, they want to see practices that have high visibility in search engines and they want to read patient reviews. This gives them the confidence to go ahead and schedule the appointment or procedure.”

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