"The primitive days of having to make such an important decision based on limited information and the recommendation from one friend or family member, who's needs were probably very different than yours, are over starting today," said Szczuka.
PatientFYI's collaborative approach also provides doctors with the flexible online presence capabilities that many have been seeking. In addition to doctors being able to quickly update their Practice Profiles, PatientFYI's service-specific referral tool was developed in collaboration with both dentists and patients. This unique feature, unlike the unstructured blogs that are proliferating across the Web, even includes the ability for patients to submit a referral in paper format and empowers these participating doctors to post constructive responses alongside any referral they receive.
"With 69% of current patients saying they would submit a Patient Referral if asked, and nearly 70% of new patients wanting to consider a doctor's response to these comments during their decision-making process, we clearly saw that the generic, one size fits all, approach taken by most websites today was not meeting the needs of neither patients or doctors," said Szczuka.
PatientFYI anticipates rapid expansion into many other medical
specialties. "We believe consumers will agree that PatientFYI enables them to
select the best doctor to serve their needs, and that there are many other
categories that consumers are researching online -- which we intend to quickly
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