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Patient-Centric Healthcare Study Reveals Key Insights for Pharmaceutical Marketers
Date:1/7/2008

t into some of the deeper needs of the patient. The results reveal that patients are more alike than dissimilar in their healthcare decision making process. From patients with high blood pressure to those suffering daily with rheumatoid arthritis, the human condition trumps the disease condition. These survey findings reveal what pharmaceutical marketers are looking for - the kind of insight that spans condition," Alfred O'Neill, Senior Vice President, Ryan TrueHealth, concluded.

About Ryan TrueHealth

Ryan TrueHealth is a full-service healthcare communications company that creates strategic Relationship Marketing solutions for pharmaceutical, biotech, OTC brands and health insurance companies. The agency creates engaged, trusting and profitable relationships between clients and their customers -- embracing an Insight to Measurement approach that takes a 360 degree view of audience needs and surrounds every creative program with rigorous measurement.

Ryan TrueHealth is backed by the resources of the Ryan Partnership, which includes 9 offices, 425 employees and $200MM in revenues. Their experience in creating brand value includes Unilever's Dove.com, Callwaysgolftv.com and Very Best Kids RM program for Kraft.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Alfred O'Neill http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=71570


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