Navigation Links
Patient-Centric Healthcare Study Reveals Key Insights for Pharmaceutical Marketers

10,000 patient study taps into power of patient in making healthcare


WILTON, Conn., Jan. 7 /PRNewswire/ -- Ryan TrueHealth (, the healthcare communications division of Ryan Partnership, a national marketing services firm, announces the findings of its landmark on-line "Patient Power" healthcare study. In partnership with ICOM, Ryan TrueHealth fielded the 10,000 patient study to help marketers tap into how patients make healthcare decisions, what the key influencers are and why.

(Photo: )

Fielded among patients with at least one chronic condition, the patient power study yielded the following results:

-- Despite differences in chronic conditions, patients refer to the same

trusted information sources when making healthcare decisions.

-- While healthcare professionals and experts are still the most trusted,

peers, spouses, and friends are the second-most trusted source for

healthcare decision-making.

-- Advocates play a highly influential role in motivating other patients

because they are natural information gatherers and disseminate what

they learn.

-- Authentic communications with patients helps marketers meet patients'

needs for trust while they look for authenticity.

-- Spiritual beliefs are an important source in patient decision making.

-- Patients want information that is personalized. Marketers who deliver

the right information to the right customer at the right time create

opportunities for ongoing communications.

"The consumer and patient landscape is changing rapidly, and how people make healthcare decisions and whom they trust gives us insight into some of the deeper needs of the patient. The results reveal that patients are more alike than dissimilar in their healthcare decision making process. From patients with high blood pressure to those suffering daily with rheumatoid arthritis, the human condition trumps the disease condition. These survey findings reveal what pharmaceutical marketers are looking for - the kind of insight that spans condition," Alfred O'Neill, Senior Vice President, Ryan TrueHealth, concluded.

About Ryan TrueHealth

Ryan TrueHealth is a full-service healthcare communications company that creates strategic Relationship Marketing solutions for pharmaceutical, biotech, OTC brands and health insurance companies. The agency creates engaged, trusting and profitable relationships between clients and their customers -- embracing an Insight to Measurement approach that takes a 360 degree view of audience needs and surrounds every creative program with rigorous measurement.

Ryan TrueHealth is backed by the resources of the Ryan Partnership, which includes 9 offices, 425 employees and $200MM in revenues. Their experience in creating brand value includes Unilever's, and Very Best Kids RM program for Kraft.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Alfred O'Neill

SOURCE Ryan TrueHealth
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Warner Chilcott to Present at the 26th Annual JPMorgan Healthcare Conference
2. Map the Canadian Healthcare IT Market with the New HIMSS Analytics Canadian Database(SM)
3. Covance to Present at 26th Annual JPMorgan Healthcare Conference
4. Cephalon to Present at the 26th Annual JP Morgan Healthcare Conference
5. Perrigo Company to Present at The 26th Annual JPMorgan Healthcare Conference
6. Michigan Quality Council (MQC) Names Oakwood Healthcare Inc. 2007 State Quality Award Recipient
7. InfoLogix Featured in FOX Business News Interview on Reducing Healthcare Medication Errors - Video Available Online
8. DaVita Inc. to Present at JPMorgan Healthcare Conference
9. Hologic to Present at the 26th Annual JP Morgan Healthcare Conference
10. Neurochem to present at JPMorgan Healthcare Conference
11. MedCath Corporation to Present at the 26th Annual JPMorgan Healthcare Conference
Post Your Comments:
(Date:10/13/2017)... , ... October 13, 2017 , ... The Visiting Nurse ... Market. Featuring a collection of specialty vendors and unique items from across the nation, ... quality-focused health and wellness services offered by the VNA. The boutique will be ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... ... DevOps and Agile Software Development, has been awarded a contract by the Center ... Purchase Agreement (BPA) aims to accelerate the enterprise use of Agile methodologies in ...
(Date:10/12/2017)... Orleans, LA (PRWEB) , ... October 12, 2017 , ... ... centers in the U.S., announced today its plans to open a flagship location in ... will occupy the former Rooms To Go store next to Office Depot in the ...
(Date:10/12/2017)... ... October 12, 2017 , ... Information ... we intend to develop to enable prevention of a major side effect of ... loss, especially in pediatric patients. For cisplatin, hearing loss is FDA listed on-label ...
(Date:10/12/2017)... ... October 12, 2017 , ... Women-owned and Grand Rapids-based ... and Brightest in Wellness® by Best and Brightest. OnSite Wellness will be honored ... 20 from 7:30 a.m. to 2 p.m. at the Henry Autograph Collection Hotel, ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... South Korea , Oct. 4, 2017  South ... its next-generation CPR training aide "cprCUBE" on Kickstarter. The ... chest compression during cardiac arrests with better efficiency compared ... It also offers real-time feedback on efficacy of the ... The crowdfunding campaign has a goal to raise $5,000. ...
(Date:10/2/2017)... FLINT, Mich. , Oct. 2, 2017 ... acquired 8th Day Software and Consulting, LLC , ... 8th Day Software, based in Tennessee ... Management LLC. 8th Day expands EnvoyHealth,s service offerings for ... product development. "In ...
(Date:10/2/2017)... , Oct. 2, 2017 Halo Labs announces the European ... system called the HORIZON at MIBio 2017 in Cambridge, ... and visible particulate matter in biopharmaceutical samples with unprecedented speed and ... the novel technique Backgrounded Membrane Imaging. ... The HORIZON subvisible particle analysis system ...
Breaking Medicine Technology: