Navigation Links
Patient-Centric Healthcare Study Reveals Key Insights for Pharmaceutical Marketers
Date:1/7/2008

10,000 patient study taps into power of patient in making healthcare

decisions

WILTON, Conn., Jan. 7 /PRNewswire/ -- Ryan TrueHealth (http://www.ryantruehealth.com), the healthcare communications division of Ryan Partnership, a national marketing services firm, announces the findings of its landmark on-line "Patient Power" healthcare study. In partnership with ICOM, Ryan TrueHealth fielded the 10,000 patient study to help marketers tap into how patients make healthcare decisions, what the key influencers are and why.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080107/NEM006 )

Fielded among patients with at least one chronic condition, the patient power study yielded the following results:

-- Despite differences in chronic conditions, patients refer to the same

trusted information sources when making healthcare decisions.

-- While healthcare professionals and experts are still the most trusted,

peers, spouses, and friends are the second-most trusted source for

healthcare decision-making.

-- Advocates play a highly influential role in motivating other patients

because they are natural information gatherers and disseminate what

they learn.

-- Authentic communications with patients helps marketers meet patients'

needs for trust while they look for authenticity.

-- Spiritual beliefs are an important source in patient decision making.

-- Patients want information that is personalized. Marketers who deliver

the right information to the right customer at the right time create

opportunities for ongoing communications.

"The consumer and patient landscape is changing rapidly, and how people make healthcare decisions and whom they trust gives us insigh
'/>"/>

SOURCE Ryan TrueHealth
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Warner Chilcott to Present at the 26th Annual JPMorgan Healthcare Conference
2. Map the Canadian Healthcare IT Market with the New HIMSS Analytics Canadian Database(SM)
3. Covance to Present at 26th Annual JPMorgan Healthcare Conference
4. Cephalon to Present at the 26th Annual JP Morgan Healthcare Conference
5. Perrigo Company to Present at The 26th Annual JPMorgan Healthcare Conference
6. Michigan Quality Council (MQC) Names Oakwood Healthcare Inc. 2007 State Quality Award Recipient
7. InfoLogix Featured in FOX Business News Interview on Reducing Healthcare Medication Errors - Video Available Online
8. DaVita Inc. to Present at JPMorgan Healthcare Conference
9. Hologic to Present at the 26th Annual JP Morgan Healthcare Conference
10. Neurochem to present at JPMorgan Healthcare Conference
11. MedCath Corporation to Present at the 26th Annual JPMorgan Healthcare Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/12/2014)... July 13, 2014 Recently, Fadhits.com, a well-known ... of elegant long graduation dresses to its product ... for its loyal clients. It wants to bring more benefits ... are now offered at discounted prices, up to 72% off. ... is always working hard. Its online shop is a good ...
(Date:7/12/2014)... York, NY (PRWEB) July 12, 2014 ... steady growth over the past five years, buoyed by ... agricultural sector's supply management system. “Eggs are a relatively ... result, per capita egg consumption generally grows in line ... Industry Analyst Will McKitterick. Furthermore, demand for new specialty ...
(Date:7/12/2014)... July 12, 2014 Fresh off their respective ... will meet on September 5th at Sun Life Stadium ... to see some of the brightest stars in the world ... in Miami will be treated to some of the best ... currently ranked as the third best team in the world ...
(Date:7/12/2014)... The report, "Phthalic Anhydride and Derivatives ... Application & Geography – Trends & Forecast to 2018," ... forecasting of market volume and value. The report also ... The market of phthalic anhydride is projected to grow ... million by 2018, with a CAGR of 5.24% from ...
(Date:7/12/2014)... The "North American Interventional ... by Angioplasty Balloon (Plain/Old, Cutting), Stent ... Filter (Retrievable), Endovascular Stent Graft - ... the major market drivers, restraints, and ... , Browse 108 market data tables ...
Breaking Medicine News(10 mins):Health News:New Collection of Long Graduation Dresses Revealed by Fadhits.com 2Health News:Chicken Egg Production in Canada Industry Market Research Report Now Available from IBISWorld 2Health News:Chicken Egg Production in Canada Industry Market Research Report Now Available from IBISWorld 3Health News:Brazil Vs. Colombia Tickets Sun Life Stadium: Ticket Down Slashes Ticket Prices for Friendly Match Between Colombia and Brazil 2Health News:Brazil Vs. Colombia Tickets Sun Life Stadium: Ticket Down Slashes Ticket Prices for Friendly Match Between Colombia and Brazil 3Health News:Phthalic Anhydride Market Projected to Reach $8.42 Billion by 2018 – Report by MarketsandMarkets 2Health News:Phthalic Anhydride Market Projected to Reach $8.42 Billion by 2018 – Report by MarketsandMarkets 3Health News:Phthalic Anhydride Market Projected to Reach $8.42 Billion by 2018 – Report by MarketsandMarkets 4Health News:North American Interventional Cardiology & Peripheral Vascular Devices Market - New Report by MarketsandMarkets 2Health News:North American Interventional Cardiology & Peripheral Vascular Devices Market - New Report by MarketsandMarkets 3Health News:North American Interventional Cardiology & Peripheral Vascular Devices Market - New Report by MarketsandMarkets 4Health News:North American Interventional Cardiology & Peripheral Vascular Devices Market - New Report by MarketsandMarkets 5
... , , ... cell volume measurement in the flexographic printing industry, will be ... is a highly versatile, lightweight instrument that is extremely accurate ... The MicroDynamics QC line of inspection microscopes have a reputation ...
... U.S. survey of Internet players finds , TUESDAY, Aug. ... not the stereotypical adolescent locked to a computer screen ... survey, are 35-year-old adults, many of whom are overweight, ... findings also show that the health consequences of video ...
... of Health have found that the activity of a protein ... brain cancer called glioblastoma multiforme (GBM). In a move toward ... block this activity and reduce the spreading of GBM cells ... form of brain cancer, with about half of patients expected ...
... specific protein on the surface of a common bacterial ... enter the brain, initiating the deadly infection known as ... improved vaccines to protect those most vulnerable, including young ... the Journal of Experimental Medicine . "Streptococcus ...
... /PRNewswire-FirstCall/ - Hard to Treat Diseases (HTDS.PK) www.htdsmedical.com ... report that its clinical trial is currently being processed. The ... 60 days). The company expects the manufacturing license will be ... (referred to as "swine flu" early on) is a new ...
... , Hospitals, Physicians Work Together ... PRINCETON, N.J., Aug. 18 Twelve New Jersey hospitals and ... test an innovative new incentive method that aims to reduce healthcare ... The three-year trial program could serve as a basis to overhaul ...
Cached Medicine News:Health News:Video Gamers Older Than You Think 2Health News:Video Gamers Older Than You Think 3Health News:Video Gamers Older Than You Think 4Health News:NIH researchers identify key factor that stimulates brain cancer cells to spread 2Health News:NIH researchers identify key factor that stimulates brain cancer cells to spread 3Health News:How meningitis bacteria attack the brain 2Health News:How meningitis bacteria attack the brain 3Health News:Hard To Treat Diseases (HTDS.PK) H1N1 Swine Flu Clinical Trial 2Health News:Hard To Treat Diseases (HTDS.PK) H1N1 Swine Flu Clinical Trial 3Health News:Medicare Picks N.J. to Test Innovative Incentive System 2Health News:Medicare Picks N.J. to Test Innovative Incentive System 3Health News:Medicare Picks N.J. to Test Innovative Incentive System 4
(Date:7/10/2014)... , July 10, 2014  The U.S. Department ... three-year grant to University Hospitals (UH) Case Medical Center ... new national model aimed at improving care for patients ... Care," the project will test a unique model developed ... with late-stage disease, significant comorbidities, or demonstrated need for ...
(Date:7/10/2014)... 2014  RESMED INC. (NYSE: RMD ) today ... year ended June 30, 2014 results on Thursday, July 31, ... press release with ResMed,s results will be issued after 1:00 ... webcast to discuss operating results and future outlook. ... US Pacific Time and the live webcast of the call ...
(Date:7/10/2014)... Quebec , July 10, 2014  Valeant Pharmaceuticals ... VRX) today announced it has completed the sale to ... and Dysport owned or held by Valeant for $1.4 ... with Nestle S.A, which recently completed its acquisition of ... the divestiture of our products to a company that ...
Breaking Medicine Technology:University Hospitals Case Medical Center Awarded $4.7 Million Grant from U.S. Department of Health and Human Services 2University Hospitals Case Medical Center Awarded $4.7 Million Grant from U.S. Department of Health and Human Services 3University Hospitals Case Medical Center Awarded $4.7 Million Grant from U.S. Department of Health and Human Services 4ResMed To Announce Fourth Quarter And Fiscal Year-End 2014 Results 2
... The AquaFlow™ Collagen Glaucoma Drainage Device ... sclerectomy procedure has been proven to ... both the complications often associated with ... for medications. As a result, patient ...
... Cruise Control is a ... as a filter between ... aspiration tubing that captures ... safety and efficiency of ...
... Xpress is an innovative, stat analyzer that ... with on-board co-oximetry and integrated data management ... tests include pH, PCO 2 , PO ... hemoglobin, sodium, potassium, chloride, ionized calcium, ionized ...
... last 25 years, Bio-logic has demonstrated continuous ... that introduced the first Digital EEG system ... to you! Ceegraph VISION is the first ... expanded to integrate all your EEG needs: ...
Medicine Products: