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Pasta Gets Smarter - and Healthier
Date:10/2/2007

t combines great taste with nutritional benefits," says Dave Heimbecker, Director of Marketing, New World Pasta. "Ronzoni(R) Smart Taste(TM) complements our Healthy Harvest(R) Whole Wheat Blend pastas, by providing a wide variety of great tasting and healthy pastas for the whole family."

Ronzoni(R) Smart Taste(TM) is not only an excellent source of fiber and calcium, but it is also lower in calories and fat than traditional white pasta and contains no sodium, preservatives or cholesterol. Ronzoni(R) Smart Taste(TM) is available in Spaghetti, Thin Spaghetti, Penne Rigate, Rotini and Elbows. Ronzoni(R) Smart Taste(TM) is available at retailers nationwide. Each 14.5-ounce variety is $1.69.

About New World Pasta

New World Pasta is a leading marketer and supplier of branded dry pasta and noodles in the United States and Canada. Headquartered in Harrisburg, Pennsylvania, New World Pasta has over 600 employees in the United States and Canada.

(1) Optimizing Bone Health and Calcium Intakes of Infants, Children and

Adolescents (Pediatrics. 2006;117:578-585)

(2) American Dietetic Association, 2006.

(3) Penn State College of Health and Human Development, February 2006

CONTACT: Alexis Tedesco

M Booth & Associates

(212) 481-7000, ext. 3204

AlexisT@mbooth.com


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SOURCE New World Pasta
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