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Pasadena Marathon Presented By Kaiser Permanente Hails Partnership With Tiffany & Co.
Date:3/12/2009

Race Organizers Anticipate Long-term Relationship with Esteemed Company

PASADENA, Calif., March 12 /PRNewswire-USNewswire/ -- Pasadena Forward announced that Tiffany & Co. will serve as the Awards Sponsor of the inaugural Pasadena Marathon presented by Kaiser Permanente. The event will be held on March 22, 2009. Tiffany & Co. will provide the winner of the men's and women's marathon with a commemorative gift. A private reception will be held at Tiffany's Pasadena store following the March event in honor of the collaboration.

"Since Tiffany & Co. opened its doors in Pasadena in 2005, we have enjoyed a warm welcome from this wonderful community," said Paige Pomerantz, Director of Tiffany & Co. Pasadena. "We are thrilled to partner with the Pasadena Marathon as Awards Sponsor, which we see as a great opportunity for us to support the local community."

Pasadena Forward, a Pasadena-based nonprofit, is the organizer of the Pasadena Marathon presented by Kaiser Permanente. The organization's mission is to promote an enhanced quality of life for those who work, live, or attend school in the Pasadena area. By offering financial and logistical support to local civic and charitable agencies, Pasadena Forward aims to have a broad impact on the nonprofit community's ability to deliver services. The Pasadena Marathon was conceived as a large-scale fundraiser to further the mission of Pasadena Forward.

Israel Estrada, Executive Director of Pasadena Forward, adds that the combination of Tiffany & Co. and the marathon makes for an ideal partnership. "Tiffany & Co. is known for its excellent craftsmanship, and we are honored that the company will be the Awards Sponsor for our inaugural event. This is a relationship that we hope will grow in the coming years as the Pasadena Marathon gains in popularity."

Registration fee increases for the Pasadena Marathon presented by Kaiser Permanente will go into effect on Saturday, March 14. Race organizers anticipate the event will sell out within the next five days. Further information regarding registration, volunteerism, and sponsorship can be found on the Pasadena Marathon website at www.pasadenamarathon.org.

About the Pasadena Marathon -- The Pasadena Marathon presented by Kaiser Permanente offers a variety of race-day options, including Marathon, Half Marathon, Bike Tour, 5K and Fun Run/Walk. The Pasadena Marathon course will feature areas of interest throughout the city, including beautiful residential neighborhoods, vibrant commercial districts, and numerous cultural landmarks. Further information about the Pasadena Marathon presented by Kaiser Permanente can be found on the Internet at www.pasadenamarathon.org.

About Tiffany & Co. -- Tiffany & Co. (NYSE: TIF) operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. Other operations include consolidated results from ventures operated under trademarks or trade names other than TIFFANY & CO. For additional information, please visit www.tiffany.com or call our shareholder information line at 800-TIF-0110.


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SOURCE PASADENA FORWARD
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