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Part of the in-group? A surprising new strategy helps reduce unhealthy behaviors
Date:8/22/2008

These studies highlight the importance of identity in health behavior and suggest promising directions for future health promotion appeals, the authors believe. "Decisions are not only based on risks and benefits, but also the identity that a given choice communicates to others. Consequently, shifting perceptions of the identity associated with a risky behavior can help make better health a reality."


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Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

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