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Parks Associates Analysts Present Insights on Broadband, Digital Content, Advertising, Home Systems, and Digital Health at CONNECTIONS(TM)
Date:6/17/2008

DALLAS, June 17 /PRNewswire/ -- Parks Associates' leading analysts will explore the implications of high-speed connections and the exponential growth of digital devices in homes as a kickoff to CONNECTIONS(TM): The Digital Living Conference and Showcase.

The session Analyst Roundtable: Top Trends to Watch, Tuesday, June 24, will feature analysis of the digital living industry and focus on trends in broadband and access services, video delivery, online content services, advertising, digital health, and home systems.

The session will feature Kurt Scherf, Vice President, Principal Analyst; Bill Ablondi, Director, Home Systems Research; John Barrett, Director, Research; Yuanzhe (Michael) Cai, Director, Broadband & Gaming; and Harry Wang, Senior Analyst.

"The percentage of U.S. households with broadband exceeded 50% in 2007," Scherf said. "By 2012, over 33 million U.S. households will have connections of 10 Mbps or more. As households add bandwidth, there is greater capacity for more devices and services, adding to the rich but complicated equation for digital living."

Consumer habits in entertainment are changing in accordance with this surfeit of new devices and services. As of 2007, 50% of U.S. Internet households were watching short video clips online, and 25% were downloading short video files. DVR household penetration reached over 40% of the U.S. online population in 2007, further increasing the place-shifting aspect of video consumption.

"No product is sold in isolation anymore," Scherf said. "A device connects to a network, which brings content and applications to the consumer both in and outside the home. This arrangement puts pressure on providers for customer support, which they should see as a new business opportunity. Technical support services for the digital home will be a $1 billion market by 2011."

Parks Associates designed Analyst Roundtable: Top Trends to Watch to offer a complete and coherent presentat
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